Your Business Deserves a Smarter Growth System
Accelerate Revenue by Aligning Everything Around the Right Customer
Most growth efforts fail because they're disconnected. One team’s chasing leads, another is tweaking the brand, and someone else is firefighting churn.
The iACT Framework is different. It’s a complete business system that helps you align every part of your company — from product to brand to CX — around one powerful idea: your Ideal Customer.
Six focused modules. One clear outcome: Accelerated, customer-driven growth.
Created by Interact RDT, pioneers in UX and CX strategy for over 20 years — now distilled into a system any growth-minded business can use.
- ✅Six strategic Acts — tackle the right problem at the right time
- ✅Modular or bundled — start where you need the most traction
- ✅Backed by $50,000+ in proven consulting IP
- ✅14-day clarity guarantee — love it or get your money back
When Your Teams Aren’t Aligned, Growth Slows Down — or Breaks Completely
Most growth problems aren't tactical. They're systemic. They stem from misalignment — between teams, tools, messages, and markets.
You’re doing the work. The teams are skilled. The tools are in place. And yet… revenue stalls. Customers churn. Internal momentum fades.
Why? Because without a clear, shared strategy centered on your Ideal Customer, your business pulls itself apart instead of pushing forward.
Product builds what sales asks for. Marketing launches campaigns to ‘see what sticks’. CX tries to hold it all together.
Without strategic cohesion, every team works hard — but in different directions.
Your pitch changes depending on who’s talking. Your website, ads, emails, and decks feel like they came from different companies.
That inconsistency erodes trust and kills conversion.
You burn budget attracting the wrong people. Launch features no one adopts. Roll out campaigns that never get traction.
All that effort — and very little progress to show for it.
Internal tension rises. Meetings get political. Team members grow frustrated or burned out because priorities keep shifting.
Misalignment doesn’t just slow growth — it damages your people and culture.
You get feedback — but it’s noisy, conflicting, and hard to act on. Strategy changes constantly. Nobody’s sure what’s actually working.
You’re flying blind, even when surrounded by data.
Things that used to work… don’t. You can’t scale because you haven’t built a foundation for consistent, customer-driven growth.
Until you realign, the ceiling gets lower with every new hire and every new quarter.
A Complete System for Aligned, Customer-Driven Growth
The iACT Framework — Six Acts. One Outcome.
The iACT Framework is not a toolkit. It’s a complete operating model that helps your teams align around one powerful idea: your Ideal Customer.
Each Act targets a critical area — ICP, brand, lead gen, CX, innovation, or team alignment — and delivers a structured, time-bound process with practical outputs.
Whether you start with Act 1 or follow the full roadmap, iACT brings clarity, consistency, and compounding momentum across your business.
You’ll move faster, waste less, and build a business that grows because it’s customer-aligned — not in spite of misalignment.
6 Acts. 1 Unified Strategy.
Each Act solves a specific problem — together they form a connected growth system that aligns teams and compounds success.
Each Act solves a specific problem — together they form a connected growth system that aligns teams and compounds success.
Move from scattered effort to focused execution. Reduce churn, waste, and confusion with clear customer targeting and aligned strategies.
Each Act runs as a 4–6 week sprint with defined outcomes, templates, and facilitation tools — delivering results fast without overwhelming your team.
Designed for cross-functional collaboration across product, marketing, brand, CX, and leadership — with tools everyone can use.
Still Guessing Who Your Real Customer Is?
If this pain feels familiar, it’s time to stop the guesswork. The iACT Framework gives you a clear, proven process to define your Ideal Customer and align your business for smarter growth. Get the full story inside our brochure.
Part of a Complete Growth System
ICP → Brand → Lead Gen → CX → Innovation → Team Alignment
The iACT Framework is not just about identifying your ideal customer. It’s about building an entire business system around them.
When you purchase Act 1, you’re not just investing in clarity — you’re joining a broader transformation.
Each iACT module is designed to tackle a core business challenge.
Together, they form a complete loop: attracting the right customers, converting them, keeping them, learning from them, and aligning your team to serve them better.
Buy Act 1 today and unlock exclusive access to discounted upgrades for each module.
Act 1: Customer Clarity System
Get instant access today!
Without clear targeting, growth feels harder than it should. Teams chase the wrong prospects, messaging falls flat, and sales cycles drag on.
The Customer Clarity System fixes that with a structured three-phase process to define, validate, and activate your Ideal Customer Profile (ICP).
You’ll gain crystal-clear focus, sharper messaging, and teams united around one strategy — the foundation for every other Act.
Act 2: Brand Blueprint System
Coming soon. Join the waitlist!
Most companies have a brand deck, but few have a brand their teams can deliver consistently. Promises made in marketing often break in the customer experience.
The Brand Blueprint System transforms your ICP into a brand experience operating model. It provides principles that guide decisions, signature moments that set you apart, and governance that keeps everything consistent.
This is how you move from a brand on paper to a brand in action.
Act 3: Marketing Magnet System
Launching 2026. Join the waitlist!
Traffic doesn’t equal growth. Without compelling offers, persuasive landing pages, and nurturing follow-up, opportunities slip away.
The Marketing Magnet System builds a conversion engine around your ideal customer. It helps you design irresistible offers and create landing pages structured for conversion.
You’ll also develop lead magnets with real value and email sequences that move prospects to purchase. Marketing stops being scattered — it becomes magnetic.
Act 4: Experience Excellence System
Launching 2026. Join the waitlist!
Even satisfied customers drift if experiences are inconsistent or forgettable. Disjointed journeys and poor UX erode trust and loyalty.
The Experience Excellence System gives you the tools to map journeys, remove bottlenecks, and align digital and physical touchpoints.
With scalable design standards in place, you’ll deliver consistency across every channel and turn retention into your growth engine.
Act 5: Innovation Insights System
Launching 2026. Join the waitlist!
Guesswork in innovation is expensive. Without structured insight, resources are wasted and opportunities are missed.
The Innovation Insights System makes innovation repeatable and customer-driven. It helps you capture customer voice, surface hidden needs, and analyze opportunities.
You’ll build a prioritized backlog of validated innovations that reduce risk and accelerate growth.
Act 6: Talent Tuneup System
Launching 2026. Join the waitlist!
Growth eventually stalls if culture and capability don’t keep pace. Weak onboarding and inconsistent development erode both performance and retention.
The Talent Tuneup System provides a practical operating model for people and performance. It aligns employee experience with business goals and ramps new hires quickly.
With strong performance pathways and engagement programs, your people become your competitive edge and growth becomes sustainable.
Common Questions About the iACT Framework
Clarity Is Just One Act Away
The iACT Framework helps you stop wasting time on the wrong customers and start building a business that scales with ease. Download the brochure to see how each Act works in practice.
Born from 20+ Years on the Front Lines of Customer Strategy
The iACT Framework was forged inside Africa’s top experience consultancy — tested, refined, and proven in real-world growth challenges.
Over the last two decades, Interact RDT has helped banks, insurers, fintechs, telcos, and public agencies solve complex customer challenges. Not in theory, but in the real world.
Across 4,500+ projects, we kept seeing the same problem: businesses were missing growth because they lacked clarity on who their best customers were and how to reach them.
So we built a system... First, for our clients, and then for ourselves. One that breaks down customer targeting into a step-by-step framework any team can use. That system became iACT: Accelerated Customer Targeting.
Today, the iACT Framework powers everything from lean startup pivots to boardroom brand strategies. And now, we’re putting that system in your hands.