Win Loyal Customers. Grow Revenue Faster.
Get a clear path to leverage customer experience and 10x your business.
Over the past 20+ years, we have perfected the science of leveraging human psychology for business growth.
The purpose of the website is to make that knowledge available to you.
If you choose to engage us, expect a practical roadmap you can act on immediately.
0% bullshit guarantee.
You just need to bring a problem worth solving & some ambition. We'll bring the methods to make you succeed.
We have offers ranging from $50 to $50,000 and we'll guarantee each one.
- ✅Increase conversion and average order value
- ✅Reduce churn and boost retention
- ✅Shorten time to value across journeys
- ✅Align product, service, and ops around the customer
Decades of Dedicated Excellence: Your Strategic Partner in CX, UX, and Market Insights
Built on rigorous research and enterprise delivery. Designed to turn insight into measurable growth.
For two decades, Interact RDT has helped banks, insurers, telcos, retailers, and public agencies solve complex customer problems in the real world.
We partner from strategy to execution. Mixed-method research, journey mapping, and design are combined with experimentation and change management to deliver outcomes you can see and measure.
Our work is grounded in deep sector expertise and proven frameworks, ensuring strategies are not only innovative but also operationally viable at enterprise scale.
Many of our clients stay with us for years because the work aligns teams, fixes friction in critical journeys, and compounds results over time.
What We Do
Insight → strategy → execution → validation
Interact RDT helps organizations understand customers deeply, design experiences that matter, and deliver measurable growth.
We combine research, strategy, and design to align brand, product, service, and team around the outcomes your business needs.
Our services cover the full experience stack, and our iACT product gives teams a fast, self-serve path to customer clarity.
The iACT Framework
A guided do-it-yourself system accelerating customer targeting by defining, validating, and activating ideal audiences with unmatched clarity and speed.
- ✅Pinpoint high-value customers with clarity.
- ✅Refine positioning for market fit.
- ✅Activate insights for brand and CX.
Customer Experience Services
We create strategies improving how customers experience your brand, driving measurable loyalty, satisfaction, and performance across every channel and touchpoint.
- ✅Develop CX strategies for growth.
- ✅Map journeys to find key gaps.
- ✅Implement systems for CX excellence.
User Experience Services
We design intuitive, user-friendly experiences delighting audiences, boosting adoption, and supporting measurable business growth across digital products and services.
- ✅Research to reveal user needs.
- ✅Prototype and test for feedback.
- ✅Deliver scalable design systems.
Brand Experience Services
We help brands differentiate by aligning positioning, messaging, and customer experiences with what customers value most in their market.
- ✅Define positioning from insights.
- ✅Craft stories matching delivery.
- ✅Activate brand across touchpoints.
Employee Experience Services
We shape cultures engaging and empowering employees, aligning teams to deliver exceptional customer outcomes and internal collaboration every day.
- ✅Identify motivators and blockers.
- ✅Enable teams with training.
- ✅Embed alignment rituals.
Market Insights Services
We deliver actionable intelligence guiding strategic choices, reducing risk, and uncovering new opportunities for innovation and profitable market growth.
- ✅Run quant and qual research.
- ✅Test concepts and pricing.
- ✅Segment markets for innovation.
Why Winning Teams Choose Interact RDT
From insight to execution, we deliver measurable experience gains that turn ambition into growth.
We partner with organizations that want more than a report — they want results they can see, measure, and scale.
Our work blends deep human insight, proven frameworks, and rapid implementation to help you move from idea to impact, faster.
Deeper Customer Understanding
We dig far beyond NPS scores or basic analytics to uncover the hidden motivations, frustrations, and decision triggers that shape behavior.
By combining qualitative depth with quantitative scale, we give you a 360° view of your customer — the kind of clarity that makes strategy obvious and execution faster.
Proven, Scalable Frameworks
Our CX, UX, and EX toolkits have been battle-tested across 4,500+ projects for some of the most complex organizations in Africa and beyond.
Whether you need to fix one broken journey or redesign an entire service ecosystem, our frameworks scale to match the challenge — without losing the precision that drives measurable change.
Faster Path to Impact
We combine agile design, lean innovation, and rapid prototyping to cut through bureaucracy and deliver early wins — not in years, but in weeks.
Those quick wins create momentum, prove value to stakeholders, and pave the way for long-term transformation that sticks.
Stakeholder Alignment
Change only works when everyone’s on board. We bring leadership, frontline teams, and customers into the process so that solutions are understood, supported, and adopted from day one.
Our approach doesn’t just deliver better experiences — it creates internal champions who help the change scale across your organization.
Featured Resources
Explore our curated collection of free, downloadable resources to help you succeed.
The 10 Most Expensive ICP Mistakes We See Every Day (and how to avoid them)
A practical guide revealing the ten most costly Ideal Customer Profile mistakes, with clear fixes to sharpen targeting, align teams, and fuel growth by creating an evolving ICP that eliminates wasted spend, unclear messaging, and stalled momentum.
Customer Fit Audit
A practical worksheet to score your last 10 customers by Fit, Retention, Revenue, and Satisfaction. Spot patterns, plot Fit versus Revenue, and align your targeting, messaging, and campaigns to your best-fit, high-value customers.
10 Pro Tips for Structuring Your Marketing Campaigns to Delight Your ICP
An actionable guide with 10 proven tips to structure marketing campaigns that resonate with your Ideal Customer Profile, sharpen targeting, boost conversions, cut wasted spend, and align messaging for maximum clarity, trust, and sustainable growth.
5 Reasons Your CX and UX Investments Aren't Paying Off
A concise, actionable guide revealing five common reasons CX and UX investments fail to deliver ROI, with practical strategies to align goals, deepen customer understanding, listen effectively, implement well, and stay agile for lasting impact.
Investing in Customer Insight
A data-backed guide showing how strategic investment in Customer Experience, User Experience, and Market Research boosts loyalty, retention, revenue, and market position—transforming customer insights into sustainable business growth and a lasting competitive edge.
Mastering the Art of Content Strategy
A UX-driven content strategy aligns business goals with audience needs, transforming digital presence. Discover actionable steps, best practices, and insights to craft content that resonates, engages, and drives lasting relationships.
Navigating Nuances - UX Versus CX
A practical guide to mastering intercultural customer research, offering strategies to navigate cultural nuances, avoid bias, and adapt methodologies—ensuring insights are accurate, respectful, and relevant across diverse markets for stronger global business outcomes.
7 Principles for Winning in Customer Experience
Master the art of CX with seven proven principles—empathy, consistency, accessibility, simplicity, personalisation, feedback, and anticipation—to create seamless, inclusive, and engaging experiences that delight customers, strengthen loyalty, and set your brand apart.
10 Guiding Principles for Lean Innovation
A practical playbook outlining ten guiding principles for Lean Innovation focusing on customer value, rapid learning, experimentation, efficiency, and long-term vision—to help businesses adapt quickly, reduce waste, and achieve sustainable growth in competitive markets.