Turn Customer Insight Into Innovation That Drives Growth
Act 5 equips you to run Voice of Customer programs, conduct discovery interviews, and analyze analytics data for better decisions
Customers can tell you exactly where to innovate — if you ask the right questions and listen well.
Innovation Insights System gives you a practical, repeatable way to collect, analyze, and act on customer input.
From structured research to real-time data, you’ll uncover opportunities to improve products, experiences, and operations.
- ✅Plan and run Voice of Customer programs
- ✅Conduct customer discovery interviews
- ✅Analyze Google Analytics and CRM data
- ✅Turn insights into actionable innovations
Guessing What to Improve is a Risky Growth Strategy
Without structured insight, innovation becomes guesswork and missed opportunity
Most companies have more data than they use and more customer knowledge than they capture.
Opportunities slip through the cracks when there’s no system to gather and act on insights.
No Voice of Customer Program
Feedback is anecdotal, inconsistent, or hearsay.
Without structured collection, important themes are missed.
Unfocused Discovery Interviews
Conversations meander without clear goals or outcomes.
Insights are hard to compare or prioritize.
Underused Analytics
Google Analytics, CRM, and other tools have data you never look at.
Patterns that could guide innovation remain hidden.
Innovation by Gut Feel
Decisions are based on hunches, not evidence.
Misaligned investments waste time, money, and opportunity.
A System for Insight-Driven Innovation
Welcome to Act 5 of the iACT Framework
Innovation Insights System gives you the tools and structure to capture the right data, interpret it, and act fast.
You’ll plan Voice of Customer programs, run focused discovery interviews, and mine existing analytics for growth opportunities.
Voice of Customer Programs
Design structured, repeatable processes to capture what customers think, feel, and need.
Design structured, repeatable processes to capture what customers think, feel, and need.
Run targeted conversations that reveal unmet needs, pain points, and ideas worth pursuing.
Use Google Analytics, CRM, and other tools to uncover trends, opportunities, and bottlenecks.
Translate insights into prioritized innovation projects and operational improvements.