Design a Brand Experience Your Ideal Customer Will Choose
Act 2 turns customer clarity into a distinctive, operational brand
You defined your Ideal Customer in Act 1. Now make your brand the obvious choice.
The Brand Blueprint System helps you translate strategy into lived experience across people, process, and platforms.
Build principles, moments, and governance that teams can execute with confidence to accelerate growth.
- ✅Natural next step after the Customer Clarity System
- ✅Practical tools to operationalize your brand
- ✅Built for cross-functional delivery at scale
- ✅Preorder pricing at 50% off
If Your Brand Is Not Lived, It Will Not Lead
Most teams have a brand deck but no operating system to deliver it.
Inconsistent delivery breaks trust, slows growth, and wastes spend.
You need a system that connects your promise to everyday actions across people, process, and platforms.
The BX Gap
Teams promise one thing but customers experience another.
Without governance and shared principles, inconsistency creeps in.
No Principles to Guide Decisions
Hundreds of micro decisions happen daily with no brand compass.
Generic values do not translate into action at the front line.
Journeys Ignore the Brand
Touchpoints are optimized for tasks, not for brand alignment.
Moments that matter are left un-designed and forgettable.
No Metrics or Ownership
BX feels soft because it is not measured or governed.
Without scorecards and rituals, momentum fades.
Ready To Turn Strategy Into Experience?
Preorder Act 2 now and build a brand your ICP will choose.
A System To Design and Deliver Brand Experience
Welcome to Act 2 of the iACT Framework
The Brand Blueprint System turns your ICP into a branded experience your market can feel.
Define your promise, codify experience principles, embed the brand into journeys, and design signature moments.
Set governance and metrics so your brand is consistent, measurable, and scalable.
From Promise to Practice
Align promise, people, and platforms so customers experience what you stand for.
Align promise, people, and platforms so customers experience what you stand for.
Define 3 to 5 principles that guide tone, behavior, and decisions across every channel.
Map brand into key journeys and design signature moments that build memory and trust.
Stand up BX scorecards and rhythms so the brand stays on the strategic agenda.
What’s Inside?
Turn brand strategy into a working operating system your teams can deliver
A complete toolkit to design, embed, and manage your brand experience for the ICP you defined in Act 1.
📘 Brand Blueprint Strategic Guide
A practical guide to build your Brand Experience system, with teaching, cases, and activities.
Covers promise, BX gap, journey embedding, principles, signature moments, metrics, and governance.
📊 BX OS Interactive Workbook
Activity driven workbook to run workshops and capture decisions.
Includes Gap Finder, Brand-Embedded Journey Map, Principles Builder, Signature Moments Canvas, and BX Scorecard.
🧩 Governance and Scorecards
Templates for roles, rhythms, and decision standards, plus a scorecard that links experience quality to business impact.
🎯 Presentation Template and AI Prompts
A PowerPoint template to align leadership and teams.
Prompt packs to accelerate principles, moments, and journey ideas with your ICP in mind.
Preorder The Brand Blueprint System
Lock in 50% off now. Get launch access plus all future updates at no extra cost.
Act 2: Brand Blueprint System
Design a distinctive, operational brand for your ICP and align teams to deliver it consistently.
Limited preorder pricing. Price increases at launch.
What's included:
- Brand Promise and BX Gap activities
- Experience Principles Builder
- Brand-Embedded Journey Map
- Signature Moments Canvas
- BX Governance Toolkit and rituals
- BX Scorecard linking experience to impact
- Presentation Template for alignment
- AI Prompt Library to speed strategy work
- Launch access plus future updates
Serious Value. Systemic Results.
Preorder gives you full Act 2 at launch plus updates at 50% off.
Comparable consulting to define promise, principles, journeys, moments, governance, and scorecards would cost several thousand dollars.
Act 2 gives you the operating system to deliver brand experience at scale.
Included in Act 2 | Savings |
|---|---|
Brand Promise BuilderDefine a promise you can measure and deliver. | Preorder 50% off the full price |
BX Gap FinderMap where promise and experience diverge. | Includes future updates at no extra cost |
Experience PrinciplesCodify 3 to 5 principles that guide every decision. | |
Brand-Embedded Journey MapBake the brand into onboarding, purchase, and support. | |
Signature Moments CanvasDesign memorable moments that build trust and advocacy. | |
Governance ToolkitRoles, rhythms, and decision standards. |
Preorder With Confidence
Your success matters. Choose the policy that aligns to your operations.
You will receive access the moment Act 2 goes live, with guidance to get results fast.
All future Act 2 updates are included in your preorder at no extra cost.
If Act 2 does not meet expectations within 14 days of launch, you can request a full refund.