Insight-Led Strategy.
Experience-Driven Growth.
South Africa's leading CX and UX team transforms customer truth into measurable business results.
Sanlam Corporate
Wagieda P. | Market Insights Head
Interact RDT has proven to be a reliable and competent research partner, delivering powerful insights built on trust.
Media 24
Laura K. | Digital Strategist
I feel like I have a true partner in Interact RDT and can rely on them to assist with any issues.
BP
Liesel L. | Insight Manager
Interact’s customer focus together with great service, and their passion for enhancing brand experiences, differentiates them from their competitors.
Aldor
Iacob A. | Brand Manager
The expertise and insights provided by Interact RDT are of great value. We highly recommend them for FMCG research.
Multichoice
Sivy P. | Senior Manager
Interact RDT's performance and professionalism has consistently met the high standards expected of MultiChoice across multiple projects.
Vodacom
Marilyn S. | Insights Manager
One of Vodacom's preferred research suppliers. I highly recommend partnering with them on electronic communications research projects.
Liberty Group
Graham E. | Divisional Director
Professional, insightful, and realistic with a detailed and methodical approach.
Hippo
Desire W. | Marketing Manager
Professional and insightful with expertise adding great value to our website usability.
Standard Bank
Louis B. | Chief Information Officer
Dave's expertise in IT application usability is simply exceptional, with real-world understanding and passion for making tangible improvements.
We Integrate With Your Team to Deliver Results
Built on 20+ years of enterprise delivery across South Africa's most demanding sectors.
From strategy to execution, we combine mixed-method research, design thinking, and AI acceleration to achieve business outcomes. Banks, insurers, telcos, retailers, and government agencies trust us to solve complex customer problems that directly impact revenue, retention, and operational efficiency.
What We Do
Insight → strategy → execution → validation
We integrate with organizations across South Africa to turn customer truth into business results. From research to strategy to execution, we align brand, product, service, and teams around measurable outcomes that drive retention, revenue, and competitive advantage.
User Experience
We design intuitive digital experiences that boost adoption, reduce friction, and drive measurable business growth across products and services.
- ✅Research to reveal user needs.
- ✅Prototype and test for feedback.
- ✅Deliver scalable design systems.
Customer Experience
We create strategies that improve how customers experience your brand, driving measurable loyalty, retention, and revenue across every channel and touchpoint.
- ✅Develop CX strategies for growth.
- ✅Map journeys to find key gaps.
- ✅Implement systems for CX excellence.
Employee Experience
We shape cultures that engage and empower employees, aligning teams to deliver exceptional customer outcomes and drive internal collaboration.
- ✅Identify motivators and blockers.
- ✅Enable teams with training.
- ✅Embed alignment rituals.
Brand Experience
We help brands differentiate by aligning positioning, messaging, and delivery with what customers value most in their market.
- ✅Define positioning from insights.
- ✅Craft stories matching delivery.
- ✅Activate brand across touchpoints.
Product Experience
We build product strategies that align features, roadmaps, and go-to-market plans with what customers actually need and will pay for.
- ✅Define product vision from insights.
- ✅Validate concepts before build.
- ✅Prioritize roadmaps for impact.
Market Insights
We deliver actionable intelligence guiding strategic choices, reducing risk, and uncovering new opportunities for innovation and profitable market growth.
- ✅Run quant and qual research.
- ✅Test concepts and pricing.
- ✅Segment markets for innovation.
Why Organizations Choose Interact RDT
From insight to execution, we deliver measurable experience gains that turn ambition into growth.
Organizations that need more than reports choose us. They want results they can see, measure, and scale, and they need a team that integrates with theirs to make it happen.
Deeper Customer Understanding
We combine qualitative depth with quantitative scale to uncover the motivations, frustrations, and decision triggers that shape behavior. This 360° view makes strategy obvious and execution faster.
Frameworks That Work at Scale
Our methodologies have been refined across hundreds of enterprise implementations across South African organizations in financial services, retail, technology, hospitality, and professional services. What we propose has been proven in organizations like yours.
Measurable Business Impact
Every experience initiative connects to clear business outcomes: revenue growth, cost reduction, customer retention, operational efficiency. Our measurement approach ensures you can demonstrate ROI and secure continued investment.
Team Integration, Not Just Advice
We implement alongside your teams, transferring capabilities and ensuring successful execution. From strategy to design to implementation, we stay until results are achieved and your teams can sustain them.
Featured Resources
Explore our curated collection of free, downloadable resources to help you succeed.
The 10 Most Expensive ICP Mistakes We See Every Day (and how to avoid them)
A practical guide revealing the ten most costly Ideal Customer Profile mistakes, with clear fixes to sharpen targeting, align teams, and fuel growth by creating an evolving ICP that eliminates wasted spend, unclear messaging, and stalled momentum.
Customer Fit Audit
A practical worksheet to score your last 10 customers by Fit, Retention, Revenue, and Satisfaction. Spot patterns, plot Fit versus Revenue, and align your targeting, messaging, and campaigns to your best-fit, high-value customers.
10 Pro Tips for Structuring Your Marketing Campaigns to Delight Your ICP
An actionable guide with 10 proven tips to structure marketing campaigns that resonate with your Ideal Customer Profile, sharpen targeting, boost conversions, cut wasted spend, and align messaging for maximum clarity, trust, and sustainable growth.
5 Reasons Your CX and UX Investments Aren't Paying Off
A concise, actionable guide revealing five common reasons CX and UX investments fail to deliver ROI, with practical strategies to align goals, deepen customer understanding, listen effectively, implement well, and stay agile for lasting impact.
Investing in Customer Insight
A data-backed guide showing how strategic investment in Customer Experience, User Experience, and Market Research boosts loyalty, retention, revenue, and market position, transforming customer insights into sustainable business growth and a lasting competitive edge.
Mastering the Art of Content Strategy
A UX-driven content strategy aligns business goals with audience needs, transforming digital presence. Discover actionable steps, best practices, and insights to craft content that resonates, engages, and drives lasting relationships.
Navigating Nuances - UX Versus CX
A practical guide to mastering intercultural customer research, offering strategies to navigate cultural nuances, avoid bias, and adapt methodologies, ensuring insights are accurate, respectful, and relevant across diverse markets for stronger global business outcomes.
7 Principles for Winning in Customer Experience
Master the art of CX with seven proven principles: empathy, consistency, accessibility, simplicity, personalisation, feedback, and anticipation, to create seamless, inclusive, and engaging experiences that delight customers, strengthen loyalty, and set your brand apart.
10 Guiding Principles for Lean Innovation
A practical playbook outlining ten guiding principles for Lean Innovation focusing on customer value, rapid learning, experimentation, efficiency, and long-term vision, to help businesses adapt quickly, reduce waste, and achieve sustainable growth in competitive markets.