Our Magic Formula
A Powerful Trifecta
CX I UX I Market Research
Science in its essence is about systematic study, observation and experiment. And for 15 years the focus of our study has been customer experience. In that time we have developed a formula that leverages CX, UX & Market Research, to not only exceed customer expectations but anticipate them. This is the sweet spot where real customer experience magic happens and relationships are forged.
Outcomes Based CX
Evidence Backed Design
UX & UI Design
Insight Driven Decisions
Learn More About Creating Customer Experience Magic
We are all coming to realise that in order to set yourself apart from any competitor, you need to invest time, budget and resources into delivering a positive customer experience (CX). Customers know where they can get good service, and they will gladly invest their...
Effective market research can deliver ample information about your target audience, which can align to strategy and implementation. It forms the basis of everything you create and gives you direction when launching campaigns. There are numerous ways of conducting...
As a manager, you are expected to have a certain level of knowledge that you can pass onto your team, even if it’s by way of guidance or ushering towards a certain way of thinking. If you work in user experience (UX), then there are some concepts that you definitely...
Customers expect a lot for their support, and rightly so… they have options, so why should they spend money with your business if they can get better service elsewhere? They are the centre of everything and technology is evolving to support this. It might take a lot...
If you ever thought that you could just go in and build an application without doing any research into the who, what and why, then you’d probably find that it would fall short before it even took off. Building apps impulsively means that you’re building for yourself...
Many customer experience professionals started their careers in market research. Both areas of expertise look at insight into customer sentiment and how they can use that information to improve a product or service. Insight is gained in disparate ways, but the...