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There’s a Science To Creating Customer Experience Magic

It isn’t easy delivering a consistent & engaging customer experience, this is why we’ve developed a formula that:

 

  • Quantifies the customer experience

  • Creates real organisational change

  • Drives value for business and customers

Get a free, CX assessment with one of our specialists.

Our Magic Formula

A Powerful Trifecta

CX  I  UX  I  Market Research

Science in its essence is about systematic study, observation and experiment. And for 15 years the focus of our study has been customer experience. In that time we have developed a formula that leverages CX, UX & Market Research, to not only exceed customer expectations but anticipate them. This is the sweet spot where real customer experience magic happens and relationships are forged.

Customer Experience

Outcomes Based CX

  • Strategy

  • Planning

  • Implementation

  • Measurement

User Experience

Evidence Backed Design

  • Evaluations

  • UX Strategy

  • UX & UI Design

  • Resourcing

Market Research

Insight Driven Decisions

  • Qualitative

  • Quantitative

  • Measurement

  • Competitor

Our Clients

We’ve Helped Create Better Customer Experiences For

” My experience working with Interact has been overwhelmingly positive. They are efficient, meet timelines and produce quality research outputs and facilitate great insights from user testing. They are also willing to adjust their ways of working to accommodate specific requirements from myself or my team. They are also well priced when you compare them with competing companies, specifically for moderated usability testing.”
“Interact RDT have partnered with Santam for a number of years across insights and digital. They have successfully completed a number of UX and UX related projects for my team over the last 3 years and assisted us in driving a more client-centric approach to digital development.”
“Working with Interact proved to be a good experience: the team was very professional throughout all interactions, managed the projects well and provide valuable inputs to address our challenge. We are pleased with the team’s approach and good work which successfully supported our project. “
“We have thoroughly enjoyed working with Janette and her team, who often provides regular updates and insights gathered from their experience on the field in our projects. Recommendations for improvements are shared and programme management changes are discussed at length based on findings.”
“We have worked with Interact RDT for a number of years and they have an in-depth knowledge of our business through this long engagement. Their attention to detail as well as providing us with wide-ranging services; from usability assessments, focus groups, usability research projects as such the Self Service landscape review; has been very useful.”
“The team’s professionalism, work ethic and expertise in the research industry have made Interact RDT one of our preferred service providers in generating client and consumer insights in Retail Investments and Online User Experience (UX). It is indeed a privilege and pleasure to partner with the team at Interact RDT.”
“Interact delivered exceptional service in enabling us to launch a new consumer credit status solution to the Kenyan market. When we engaged with Dave and his team we had minimal time to execute against considerable deliverables however the team were highly enthusiastic and professional ensuring on-time delivery of the campaign.”
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Our Blog

Learn More About Creating Customer Experience Magic

The Secret To Exceptional Customer Experience

The Secret To Exceptional Customer Experience

by | Sep 4, 2018 | Customer Experience

Customers expect a lot for their support, and rightly so… they have options, so why should they spend money with your business if they can get better service elsewhere? They are the centre of everything and technology is evolving to support this. It might take a lot...

Using User Research To Deliver Seamless Apps

Using User Research To Deliver Seamless Apps

by | Aug 10, 2018 | User Experience

If you ever thought that you could just go in and build an application without doing any research into the who, what and why, then you’d probably find that it would fall short before it even took off. Building apps impulsively means that you’re building for yourself...

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The Benefits Of Good CX On Brand Equity

Brand equity is a term used to describe a brand’s value as determined by customers’ perception of the brand. Customer’s perception of the brand is heavily influenced by their customer experience with the brand.

If people have positive connotations associated with a brand; it has positive brand equity. Learn more about the impact CX has on brand equity in this eBook.

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Download Our Latest Ebook

The Overlooked Reality of Quantitative Metrics In UX

When trying to establish the experience a user is having when interacting with a interface, qualitative and quantitative data is often collected.

This ebook aims to analyse different metrics and specific factors within them, in order to have a better understanding as to why quantitative data should not always be the primary factor when assessing the user experience of an interface.