There’s a Science To Creating Customer Experience Magic
Delivering a consistent and engaging customer experience isn’t easy, which is why we’ve developed a formula that delivers the following:
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Quantifies the customer experience
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Creates real organisational change
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Drives value for business and customers
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Our Magic Formula

A Powerful Trifecta
CX I UX I Market Research
Science, in essence, is about systematic study, observation and experiment. And for 15 years, the focus of our studies has been customer experience. During that time, we have developed a formula that leverages CX, UX and market research, to not only exceed customer expectations but also anticipate them. This is the sweet spot where real customer experience magic happens and relationships are forged.
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Learn More About Creating Customer Experience Magic
Retail Trends And Predictions For 2019
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Making Better Decisions With Market Research And User Research
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Build A Customer Experience Driven Business In 2019
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Agile User Stories To Aid User Experience
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Best Practice For Customer Experience Journey Mapping
Your customers are everything. You know that. They probably also know that for the most part. So, it’s essential to ensure that once they’re through “your doors” that you don’t lose them, and that you help them get what it is they need. The good news is that you can...
An Effective Approach To Simple Market Research
Market research should be the basis of a marketing strategy. It forms the foundation upon which ideas and concepts are born, based on the outcome of various research techniques conducted with customers or general members of the public. But when it comes to actually...
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The Benefits Of Good CX On Brand Equity
Brand equity is a term used to describe a brand’s value as determined by customers’ perception of the brand. Customer’s perception of the brand is heavily influenced by their customer experience with the brand.
If people have positive connotations associated with a brand; it has positive brand equity. Learn more about the impact CX has on brand equity in this eBook.
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The Overlooked Reality of Quantitative Metrics In UX
When trying to establish the experience a user is having when interacting with a interface, qualitative and quantitative data is often collected.
This ebook aims to analyse different metrics and specific factors within them, in order to have a better understanding as to why quantitative data should not always be the primary factor when assessing the user experience of an interface.