User Experience.
Through market research, strategy and design, we craft user experiences that build meaningful connections with your customer.
Our UX techniques leverage behavioural science to design human-centred, engaging digital products.
Our 4-step Evaluation Process.
Our evaluation process allows us to discover an average of 90% of useability issues within any digital interface. Using insights gained directly from users who match your target audience, we can ensure that your digital products cater to the needs of your audience, and are market-ready upon release.
1. Review
During the first consultation, our experts review your user interface to better understand its objectives, functions and known issues. We then develop a research plan and determine the best UX methodology needed to accomplish your goals.
2. Test
We recruit users who mirror your target audience and allow them to engage with your interface in our state-of-the-art testing facilities. We observe their behaviour, measuring usage and other relevant data.
Our favoured approaches include paper prototype testing, benchmarking, quick function testing, agility testing and usability testing.
3. Analyse
Once we have concluded all testing, our researchers analyse metrics such as task times, success rates, mouse clicks, and more. They will determine pain points and provide rich insights into your userâs overall behaviour.
4. Advise
The final step in our analysis is to provide you with clear, practical and innovative recommendations. These recommendations are grouped into different categories, sorted by ease of implementation.
UX Implementation Workshops.
Our UX process can integrate seamlessly, no matter where you are in the lifecycle. Our strategic UX workshops assist your team with implementing real change, driving a meaningful, user-centric user experience.
A New Perspective.
Our experts not only bring a fresh perspective to your business, but a dedicated partner to help you craft memorable brand experiences that meet customer needs – and your business objectives.
UX & UI Design.
UX is not UI.
There are vast differences between the two, which is why our team of specialist UX researchers are committed to your user, and crafting custom experiences that hold their needs at the core of it all.
This helps streamline the design process, while providing you with an expert opinion you can trust to take your interface to the next level.
Resourcing.
With the fast-paced scaling of digital projects, resources need to be extremely flexible, while preventing risk to the project outcome. Working with a partner who understands your business not only saves you time, but also leads to securing improved UX deliverables.
Our skills management solution for your internal teams provides peace of mind around resources, capacity and bottlenecks in the flow of work. We place highly skilled experts within your business, who become part of your team and consistently offer an objective viewpoint and an independent voice for your customers.
What is meant by UX?
User experience refers to a personâs emotions and attitudes around their engagement with the digital aspects of a company, product or system and their perception of such experiences in terms of ease of use, fit for purpose practicality, efficiency and outcome.
What does user experience design mean?
UX design is a human-centric approach to digital experience design encompassing usability, accessibility, usefulness, desirability and engagement. Techniques in the UX design process include personas, journey mapping, information architecture, wireframing and most importantly iterative testing with end users.
Good UX design requires a deep understanding of your usersâ needs, values, abilities, current experiences and expectations. It is ultimately about delivering to the needs of the customer using digital channels.Â
Why is UX important?
At Interact RDT we take a scientific approach to UX design as we believe that having evidence backed results will allow your company to know that they are designing the right experiences. For Interact, UX design is an iterative process coupled with agile implementation to allow for continuous measurement and improvements in order to accommodate customersâ ever-changing needs and expectations.
In this way, UX design allows companies to fulfill customer changing needs; makes them more customer-centric and competitively positioned. Positive user experiences drive brand loyalty through enhanced customer satisfaction.
Scalable & Cost Effective.
Our resourcing solutions ensure that your business can scale without having to increase permanent headcounts, also allowing for agile development without the long-term commitment to permanent staff.
Insights into User Experience.
How to understand your customersâ jobs-to-be-done (JTBD) using interviews
If not your own, make your usersâ jobs easier Ever heard of the jobs-to-be-done (JTBD) framework? Itâs a target market segmentation theory that is based on a customerâs desired outcome instead of the product or purchasing journey. JTBD enables predictable innovation...
