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How to do market research in South Africa
Diversified research in a diverse country Ever taken part in a âCan you guess how many jelly beans are in the jarâ contest? Thatâs what market research in South Africa is like....
Why market research is critical for South African start-ups
Small fish, big pond Starbucks, Seattle Coffee Company and Jimâs Corner CafĂŠ walk into a bar. Jimâs Corner CafĂŠ asks Starbucks, âHey, how did you get so popular?â to which...
The best market research tools and methods for start-ups in South Africa
First comes research, then comes launching Ever come up with a product or service idea and realise a few days (or years) later that itâs actually impractical? Or even worse, you...
Mistakes and myths of market research in South Africa
Gear up with data before you leap Imagine for a moment that you are a spy. You have your night vision goggles, communication watch and, of course, a red ejection button in your...
RECENT POSTS
How to do market research in South Africa
Diversified research in a diverse country Ever taken part in a âCan you guess...
Why market research is critical for South African start-ups
Small fish, big pond Starbucks, Seattle Coffee Company and Jimâs Corner CafĂŠ...
The best market research tools and methods for start-ups in South Africa
First comes research, then comes launching Ever come up with a product or...
Mistakes and myths of market research in South Africa
Gear up with data before you leap Imagine for a moment that you are a spy. You...
Media.
Ebooks.
The Human Touch Ebook
Turns out, human contribution isnât going anywhere. With all the extraordinary Customer Experience Tech at our fingertips, it is easy to neglect the Human element, which would otherwise add an engaging layer of empathy, problem-solving and human-to-human connection. ...
How To Leverage UX Trends In 2023
There are some great UX trends doing the rounds, unfortunately, they are not one-size-fits all. How to leverage UX trends in 2023: The Secret Recipe to Amusing Users Ebook will walk you through identifying your brandâs unique needs and ensure youâre not serving up a...
Ebook: Creating A Memorable Brand Experience
Todayâs customer is over-stimulated with marketing material fed to them by social media, mobile applications, email, TV, radio etc. It is therefore imperative that your brand stands out and is memorable. If you want to get customers talking about your brand the best...