Our Blog.
Endless insights into our world of experience magic.
Brand Identity – How To Get It Right
Whether you’re in the process of developing your brand or corporate identity (CI), you already know how easy it is to get it wrong. Possibly because you’ve not researched the...
Why Are Companies So Bad at Corporate Identity?
In our last article, we talked about a couple of examples of brands making huge missteps with their corporate identities. One would think that large, well-established brands...
Identity Failure: When Brands Get Communication Wrong
One doesn’t have to look far to find organisations who have fumbled on communicating the values of their corporate identities over the past decade or so. As brands try to cater...
Defining Your Corporate Identity In The 21st Century
Spring has sprung. There’s an energy in the air and a fresh sense of rebirth. And it’s in the spirit of rebirth, and in recognition of our own recent brand makeover, that we...
RECENT POSTS
Brand Identity – How To Get It Right
Whether you’re in the process of developing your brand or corporate identity...
Why Are Companies So Bad at Corporate Identity?
In our last article, we talked about a couple of examples of brands making...
Identity Failure: When Brands Get Communication Wrong
One doesn’t have to look far to find organisations who have fumbled on...
Defining Your Corporate Identity In The 21st Century
Spring has sprung. There’s an energy in the air and a fresh sense of rebirth....
Media.
Ebooks.
Ebook: Creating A Memorable Brand Experience
Today’s customer is over-stimulated with marketing material fed to them by social media, mobile applications, email, TV, radio etc. It is therefore imperative that your brand stands out and is memorable. If you want to get customers talking about your brand the best...
Ebook: How The Advent Of The Active Consumer Influences Brand Switching
Traditional media influence on the consumer is slowly dying out. Nowadays influencers, well-meaning experts and articulate novices, are rattling brand communications. Adding to this list is the influence of the active consumer. Learn more about how the advent of...
Ebook: What It Takes To Build A Strong Brand Identity
A brand identity is a way to differentiate yourself from competitors but it goes beyond your logo and style guide. It can a create a space for customers to form emotional connections and a loyal relationship to the brand should they identify with the brand message....