Today’s customer is over-stimulated with marketing material fed to them by social media, mobile applications, email, TV, radio etc. It is therefore imperative that your brand stands out and is memorable. If you want to get customers talking about your brand the best...

Traditional media influence on the consumer is slowly dying out. Nowadays influencers, well-meaning experts and articulate novices, are rattling brand communications. Adding to this list is the influence of the active consumer. Learn more about how the advent of...

A brand identity is a way to differentiate yourself from competitors but it goes beyond your logo and style guide. It can a create a space for customers to form emotional connections and a loyal relationship to the brand should they identify with the brand message....