Our Blog.
Endless insights into our world of experience magic.
Map The Customer Journey Or Be Left Behind
Too often, organisations view the customer journey map as a static product of the marketing department. Something that’s created, mailed to all stakeholders, and then which...
Is Your CX BS?
Aligning CX and Business Goals Business Objective or Better Sameness? Every business needs customers. Customer expectations are ever increasing. So, it’s not surprising that...
Organisational Silos And Customer Experience
It's already common knowledge that for business to succeed, it is essential to deliver an exceptional customer experience. But what makes for a winning customer experience?...
What is Customer-driven Strategy and Why Does it Matter?
Originating from the world of marketing, customer-driven strategy is often thought of in terms of branding, communications, and other marketing-specific terms, but the reality of...
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Map The Customer Journey Or Be Left Behind
Too often, organisations view the customer journey map as a static product of...
Is Your CX BS?
Aligning CX and Business Goals Business Objective or Better Sameness? Every...
Organisational Silos And Customer Experience
It's already common knowledge that for business to succeed, it is essential to...
What is Customer-driven Strategy and Why Does it Matter?
Originating from the world of marketing, customer-driven strategy is often...
Media.
Ebooks.
Ebook: Creating A Memorable Brand Experience
Today’s customer is over-stimulated with marketing material fed to them by social media, mobile applications, email, TV, radio etc. It is therefore imperative that your brand stands out and is memorable. If you want to get customers talking about your brand the best...
Ebook: How The Advent Of The Active Consumer Influences Brand Switching
Traditional media influence on the consumer is slowly dying out. Nowadays influencers, well-meaning experts and articulate novices, are rattling brand communications. Adding to this list is the influence of the active consumer. Learn more about how the advent of...
Ebook: What It Takes To Build A Strong Brand Identity
A brand identity is a way to differentiate yourself from competitors but it goes beyond your logo and style guide. It can a create a space for customers to form emotional connections and a loyal relationship to the brand should they identify with the brand message....