Target Customers Who Actually Buy
Get the Ideal Customer Profile (ICP) Playbook that turns strangers into loyal, high-value clients without wasting time or budget.
Why Invest in ICP?
68%
Higher
Win Rates
Businesses with a defined Ideal Customer Profile (ICP) see 68% higher account win rates compared to those without.
HubSpot, Sales Benchmark Report (2023).
20%
Faster
Sales Cylcles
Companies using ICPs report 20% shorter sales cycles due to better-targeted efforts.
Gartner, ICP Framework Research (2020, updated 2023).
80%
Wasted Marketing
Sales
Up to 80% of marketing budgets are wasted on poorly targeted audiences without a clear ICP.
SiriusDecisions (now Forrester), Marketing Efficiency Study (2022).
29%
Average Sales
Close Rates
The average B2B sales close rate jumps to 29% when marketing and sales align on high-quality leads.
HubSpot, State of Sales Trends Report (2024).
Struggling to find customers who stick around?
Most businesses chase everyone and catch no one. Without a clear ICP, you’re stuck in a cycle of missed opportunities.
Without a clear ICP, you’re stuck in a cycle of missed opportunities not just in marketing, but in product design, service delivery, and overall market positioning. A well-defined ICP helps you create offerings that speak directly to your customers' needs, ensuring you stay competitive, win market share, and build lasting customer relationships.
Turn Your Ideal Clients into Revenue with Precision
Your ICP is your pathway to clarity. The ICP Playbook is a battle-tested framework.
Pinpoint your Dream Customers with Laser Precision
Craft Messages they can’t Ignore
Boost Conversions and Cut Wasted Ad Spend
Grow your Business Faster
Nail Your Ideal Customer Every Time
Save time guessing who your audience is
Increase ROI by targeting the right people
Build an effective system for growth
Build products and services that your clients need and want
Lets Hear what Others are Saying About ICPs
April Dunford
Positioning Expert & Author of Obviously Awesome
“The biggest mistake startups make is not defining their ideal customer early enough. Without that clarity, your marketing, sales, and even product development are all shooting in the dark.”
Dave Gerhardt
Founder, Exit Five; Former VP Marketing, Drift
“Once we nailed our ICP at Drift, everything changed. Conversion rates improved, sales cycles shortened, and the whole team finally knew who we were building for.”
Sangram Vajre
Co-founder, Terminus
“You don’t need more leads, you need more of the right leads. Knowing our ICP helped us double down on accounts that actually converted—and grow faster with less waste.”
Hiten Shah
Co-founder, Crazy Egg, KISSmetrics
“You can’t scale a business without knowing exactly who you’re solving for. Identifying our ideal customer profile at KISSmetrics helped us 10x our growth by focusing only on our best-fit users.”
Chris Walker
CEO, Refine Labs
“Companies that don’t define their ICP early end up with bloated funnels, poor retention, and frustrated sales teams. The ICP is not a nice-to-have—it’s a non-negotiable.”
What You’ll Find in This Playbook
Guided activities to help you develop your Ideal Customer Profile.
A breakdown of ICP vs. personas (and why it matters).
Ideal for marketing leaders, product managers, and growth strategists looking to improve targeting and conversions. It’s particularly beneficial for large enterprises, B2B businesses, professional service firms, and tech startups seeking to align their teams and enhance their marketing efficiency.
Business case studies and real-world examples.
Strategies for using your ICP across your organisation.
Templates, including a ready-to-use spreadsheet for documenting your ICP.
How it Works
Step 1: Master the Concepts of the ICP
Learn the foundations of ICP and its impact on business success
Step 2: Build your ICP With Your Team
Collaboratively create a tailored ICP using expert tools
Step 3: Put Your ICP to Work
Activate your ICP to align teams, sharpen targeting, and supercharge growth
Who Needs this Playbook? (Probably you)
If you're looking to attract the right customers, design products and services that truly meet their needs, and stay ahead of the competition, this playbook is for you.
- Marketing leaders refining their targeting and messaging
- Product managers building solutions that resonate with the right audience
- Growth strategists seeking higher conversions and market expansion
- Large enterprises aiming for better alignment and efficiency
- B2B and B2C businesses looking to improve lead quality and sales performance
- Professional service firms that want to attract and retain ideal clients
- Startups needing to scale with precision and purpose
Transform Your Strategy Now
Get the ICP Playbook from just
$195
Limited-time launch price, grab it before it’s gone!
FAQs
What’s an ICP Playbook?
It’s your guide to targeting the right customers.
Who’s it for?
Ideal for marketing leaders, product managers, and growth strategists looking to improve targeting and conversions. It’s particularly beneficial for large enterprises, B2B and B2C businesses, professional service firms, and startups seeking to align their teams and enhance their marketing efficiency.
Is the ICP Playbook customizable to my business needs?
Yes, the ICP Playbook includes customizable worksheets tailored to fit various business models and industries. You can adapt these resources to meet your specific requirements, ensuring they align with your business goals and integrate seamlessly with your existing systems.
What outcomes can I expect?
You can expect improved targeting, increased conversions, better team alignment, and actionable insights from data. The Playbook helps you focus on high-potential customers, reducing wasted marketing spend and increasing your return on investment.
Businesses who have identified their ICP see significant improvements in their marketing and product strategies within a few weeks of implementation, with the structured approach and practical tools enabling quick wins and sustained success.
How long does it take to see results?
While results may vary depending on your specific circumstances, businesses who have identified their ICP may see significant improvements in targeting and conversions within a few weeks. The structured approach and practical tools provided by the Playbook make it easier to achieve quick wins.
Consistent use and regular refinement of your customer profiles will lead to sustained improvements over time. By continuously applying the insights gained from the Playbook, you can drive long-term success in your marketing and product strategies.
Can I get a demo?
Yes, we offer demos to help you understand how the ICP Playbook can transform your business. During the demo, you will have the opportunity to explore the features and benefits of the Playbook in detail and ask any questions you may have. This will give you a clear understanding of how the Playbook can help you achieve your customer profiling and marketing goals.