About Interact RDT
Turning Customer Truth into Business Growth
At Interact RDT, we help organizations transform how they understand and serve customers.
For over 20 years, we’ve partnered with leading brands across financial services, telecoms, insurance, hospitality, and retail — unlocking measurable growth through customer insight and experience-led design.
We operate at the intersection of Customer Experience, User Experience, and business innovation. Our approach blends research, strategy, and execution into a single delivery model that reduces risk, accelerates outcomes, and creates lasting competitive advantage.
With deep African market expertise and a proven global track record, we are the partner of choice for organizations that want more than reports — they want real, measurable change.

Our Origin Story
From South Africa’s first dedicated CX consultancy to a global partner in customer and user experience innovation.
Interact RDT began in 2004 with a bold idea: what if businesses could compete not just on products or price, but on the quality of every interaction with their customers?
At the time, experience design in South Africa was still in its infancy. Our founders, Dave Benjamin and Gary Greenfield, brought together backgrounds in engineering, research, and design to create something new — a consultancy dedicated entirely to customer and user experience.
Those early years were defined by experimentation, advocacy, and building trust. We introduced human-centered methods that helped organizations see their customers differently — not as data points, but as people with needs, frustrations, and aspirations.
Over the next two decades, we evolved into a multidisciplinary team, adding expertise in brand experience, employee experience, and market insights. Each step forward was driven by the same belief: that insight, when applied with creativity and discipline, can transform both customer journeys and business outcomes.
Today, Interact RDT is a trusted partner to enterprises navigating complexity and change. Our story isn’t just about what we’ve built — it’s about the relationships we’ve forged, the lessons we’ve carried forward, and the measurable impact we continue to deliver.
Our Mission
To reimagine how organizations connect with people, and turn that connection into lasting growth.
We believe that every business has the power to grow when it truly understands the people it serves. Our mission is to make that understanding actionable — transforming insight into strategies, journeys, and experiences that deliver measurable impact.
For over 20 years, we’ve helped leaders move beyond assumptions and opinions, equipping them with clarity, confidence, and systems to make better decisions. Whether through CX, UX, EX, BX, or Market Insights, we are relentless about turning vision into reality.
This mission is more than a statement for us — it’s a commitment. A commitment to put people at the center, to challenge complexity with clarity, and to help organizations thrive by creating experiences that matter.
Meet Our Team
We’re a small, passionate team of specialists in CX, UX, EX, BX, and Market Insights, united by one mission: helping our clients succeed.
- Dave BenjaminCMO / CTO & Co-Founder
- Laylah Esau SteadExperience Expert
- Jessica FerreiraExperience Expert
- Gary GreenfieldCEO & Co-Founder
- Candice MalcolmContent Expert
- Nthabiseng MabusaResearch Expert
- Thato NtsallaResearch Expert
- Tshitshi NtumbaExperience Expert
- Leanne RimerExperience Expert
- Arshaad YousuphExperience Expert
Our Philosophy
Our philosophy is rooted in customer truth. We believe the best strategies start by listening, observing, and understanding — not assuming.
Every engagement is designed to turn evidence into action, experiences into outcomes, and partnerships into long-term growth.
This approach ensures that innovation is never detached from reality, and that every decision delivers value both for your customers and your business.
Customer Voice First
We start with research to uncover what truly matters to your customers.
Instead of relying on guesswork or internal bias, we let real human stories guide our strategy.
This ensures that every initiative is anchored in lived experience, creating solutions that customers welcome rather than resist.
Experience is Measurable
Customer experience is not abstract — it can and should be quantified.
We tie improvements to KPIs that reflect both customer satisfaction and commercial outcomes.
This transforms CX from a cost center into a measurable growth driver for your business.
From Strategy to Execution
We don’t stop at recommendations — we co-design, validate, and support implementation.
Our work bridges the gap between high-level vision and the daily realities of delivery.
That means our clients don’t just get ideas, they get working solutions that scale.
African Insight, Global Reach
Our roots are in Africa, where diverse markets demand agility and creativity.
We leverage this depth of regional expertise while applying global best practices.
The result: strategies that thrive locally but stand up on the international stage.
Sustainable Partnerships
We view clients as long-term partners, not short-term projects.
Trust, accountability, and consistent delivery form the basis of our relationships.
This commitment means we remain invested in your growth long after the first engagement.
The Business Challenges We Solve
Enterprises face complexity, cost pressure, and fast-changing customer expectations. We exist to simplify decisions, reduce risk, and unlock new growth opportunities.
We know what it feels like to wrestle with too much data, outdated systems, and siloed teams — while still being expected to deliver results fast. Our work starts by acknowledging these challenges, then helping you move past them with clarity and confidence.
Customer Insight Not Driving Growth
You’ve invested heavily in data and research, but it often sits in decks and dashboards without changing outcomes.
We help translate that insight into strategies, designs, and journeys that move the needle on revenue, retention, and loyalty.
Legacy Systems and Slow Processes
Your technology and processes slow down change instead of enabling it, leaving you stuck while competitors move faster.
Our methods accelerate delivery without costly disruption, allowing you to innovate on top of what you already have.
Fragmented CX, UX, and Brand Efforts
Different teams work in silos, creating customer experiences that feel disjointed and inconsistent.
We unify journeys, interfaces, and brand touchpoints into one coherent ecosystem that customers can trust and love.
Limited Access to Senior Talent
Your teams are stretched thin, and senior expertise is hard to hire or retain at the pace you need it.
Our expert teams plug capability gaps instantly, scaling your projects with the right skills when you need them most.
Speed Without Validation
The pressure to move fast leads to guesswork and launches that miss the mark with customers.
We replace assumptions with structured testing, usability, and research sprints that derisk decisions without slowing momentum.
High Churn and Low Conversion
It’s harder than ever to win customers, and even harder to keep them loyal.
We design journeys and interventions that improve acquisition, reduce churn, and build lasting loyalty.
Why Interact RDT?
We have set the benchmark for Customer Experience in South Africa and beyond for more than two decades. Our programs turn research into strategy, strategy into design, and design into measurable outcomes.
Clients choose us when they need clarity, momentum, and proof. We work as a true partner to align teams, de-risk decisions, and deliver results that leaders can defend in the boardroom.
Proven Experience
20+ years, 500+ clients, and thousands of initiatives across banking, telecoms, insurance, retail, and more.
We bring pattern recognition and hard-won lessons that shorten learning curves and avoid common pitfalls.
Comprehensive Capability
CX, UX, EX, BX, and Market Insights integrated into one delivery platform with research, strategy, and design working as a single system.
We plug into your ways of working and your tech stack to accelerate adoption and scale.
Frameworks that Deliver
Our iACT Framework aligns teams around the ideal customer, prioritizes the highest value opportunities, and sets clear guardrails.
Test and learn cycles convert ideas into validated improvements that can be rolled out with confidence.
Measurable Outcomes
Every engagement ties back to KPIs that leaders care about, such as conversion, retention, NPS, and unit economics.
We build measurement in from day one so results are visible, comparable, and repeatable.
Speed to Value
Rapid discovery, lean validation, and focused delivery get value into market quickly without sacrificing quality.
You gain momentum fast while reducing rework and the hidden costs of guesswork.
Partnership and Enablement
We work shoulder to shoulder with your teams, transferring capability and building internal confidence.
The goal is lasting change that continues to compound after the engagement ends.
Governance and Trust
Strong data ethics, secure handling, and compliance with regulations such as POPIA and GDPR.
Clear decision rights and documentation ensure traceability and executive confidence.