About Interact RDT
Turning Customer Truth into Business Growth
At Interact RDT, we help organizations transform how they understand and serve customers.
For over 20 years, we’ve partnered with leading brands across financial services, telecoms, insurance, hospitality, and retail — unlocking measurable growth through customer insight and experience-led design.
We operate at the intersection of Customer Experience, User Experience, and business innovation. Our approach blends research, strategy, and execution into a single delivery model that reduces risk, accelerates outcomes, and creates lasting competitive advantage.
With deep African market expertise and a proven global track record, we are the partner of choice for organizations that want more than reports — they want real, measurable change.
Our Origin Story
From South Africa’s first dedicated CX consultancy to a global partner in customer and user experience innovation.
Interact RDT began in 2004 with a bold idea: what if businesses could compete not just on products or price, but on the quality of every interaction with their customers?
At the time, experience design in South Africa was still in its infancy. Our founders, Dave Benjamin and Gary Greenfield, brought together backgrounds in engineering, research, and design to create something new — a consultancy dedicated entirely to customer and user experience.
Those early years were defined by experimentation, advocacy, and building trust. We introduced human-centered methods that helped organizations see their customers differently — not as data points, but as people with needs, frustrations, and aspirations.
Over the next two decades, we evolved into a multidisciplinary team, adding expertise in brand experience, employee experience, and market insights. Each step forward was driven by the same belief: that insight, when applied with creativity and discipline, can transform both customer journeys and business outcomes.
Today, Interact RDT is a trusted partner to enterprises navigating complexity and change. Our story isn’t just about what we’ve built — it’s about the relationships we’ve forged, the lessons we’ve carried forward, and the measurable impact we continue to deliver.
Our Mission
To reimagine how organizations connect with people, and turn that connection into lasting growth.
We believe that every business has the power to grow when it truly understands the people it serves. Our mission is to make that understanding actionable — transforming insight into strategies, journeys, and experiences that deliver measurable impact.
For over 20 years, we’ve helped leaders move beyond assumptions and opinions, equipping them with clarity, confidence, and systems to make better decisions. Whether through CX, UX, EX, BX, or Market Insights, we are relentless about turning vision into reality.
This mission is more than a statement for us — it’s a commitment. A commitment to put people at the center, to challenge complexity with clarity, and to help organizations thrive by creating experiences that matter.
Meet Our Team
We’re a small, passionate team of specialists in CX, UX, EX, BX, and Market Insights, united by one mission: helping our clients succeed.
- Dave BenjaminCMO / CTO & Co-Founder
- Laylah Esau SteadExperience Expert
- Jessica FerreiraExperience Expert
- Gary GreenfieldCEO & Co-Founder
- Candice MalcolmContent Expert
- Nthabiseng MabusaResearch Expert
- Thato NtsallaResearch Expert
- Tshitshi NtumbaExperience Expert
- Leanne RimerExperience Expert
- Arshaad YousuphExperience Expert
Our Philosophy
Our philosophy is rooted in customer truth. We believe the best strategies start by listening, observing, and understanding — not assuming.
Every engagement is designed to turn evidence into action, experiences into outcomes, and partnerships into long-term growth.
This approach ensures that innovation is never detached from reality, and that every decision delivers value both for your customers and your business.
Customer Voice First
We start with research to uncover what truly matters to your customers.
Instead of relying on guesswork or internal bias, we let real human stories guide our strategy.
This ensures that every initiative is anchored in lived experience, creating solutions that customers welcome rather than resist.
Clarity Through Insight
Complex customer behaviors become clear when viewed through the right lens.
We bring focus to the signal in the noise, helping you see patterns that others miss.
This clarity transforms confusion into confidence, enabling decisions that drive measurable results.
Balanced Perspective
Great experiences balance business goals with customer needs.
We weigh every decision against both immediate impact and long-term sustainability.
This balance ensures that solutions work in practice, not just in theory.
Integrated Thinking
Customer experience doesn't exist in silos — it spans touchpoints, teams, and technologies.
We connect the dots between strategy, design, technology, and operations.
This integration creates cohesive experiences that feel seamless to customers.
Practical Execution
The best strategy is worthless without flawless execution.
We bridge the gap between vision and reality with proven methodologies and hands-on support.
This practical focus ensures that insights translate into actions that deliver value.
The Business Challenges We Solve
Enterprises face complexity, cost pressure, and fast-changing customer expectations. We exist to simplify decisions, reduce risk, and unlock new growth opportunities.
We know what it feels like to wrestle with too much data, outdated systems, and siloed teams — while still being expected to deliver results fast. Our work starts by acknowledging these challenges, then helping you move past them with clarity and confidence.
Customer Insight Not Driving Growth
You've invested heavily in data and research, but it often sits in decks and dashboards without changing outcomes.
We help translate that insight into strategies, designs, and journeys that move the needle on revenue, retention, and loyalty.
Legacy Systems and Slow Processes
Your technology and processes slow down change instead of enabling it, leaving you stuck while competitors move faster.
Our methods accelerate delivery without costly disruption, allowing you to innovate on top of what you already have.
Siloed Teams and Fragmented Experience
Your teams work in isolation, creating disconnected customer journeys that frustrate users and waste resources.
We break down silos and create unified experiences that delight customers while improving operational efficiency.
Changing Customer Expectations
Today's customers expect seamless, personalized experiences across all touchpoints, but you're struggling to deliver.
We help you understand and meet evolving customer expectations with data-driven insights and human-centered design.
Slow Innovation and Time-to-Market
Your innovation cycles are too long, and by the time you launch, the market has already moved on.
We accelerate your innovation processes with agile methodologies and rapid prototyping to get you to market faster.
Unclear ROI and Business Impact
You're investing in customer experience initiatives but can't clearly demonstrate their business value or ROI.
We help you measure and optimize the business impact of your CX investments with clear metrics and analytics.
Why Interact RDT?
We have set the benchmark for Customer Experience in South Africa and beyond for more than two decades. Our programs turn research into strategy, strategy into design, and design into measurable outcomes.
Clients choose us when they need clarity, momentum, and proof. We work as a true partner to align teams, de-risk decisions, and deliver results that leaders can defend in the boardroom.
Proven Experience
20+ years, 500+ clients, and thousands of initiatives across banking, telecoms, insurance, retail, and more.
We bring pattern recognition and hard-won lessons that shorten learning curves and avoid common pitfalls.
End-to-End Capability
From insight to implementation, we handle the full journey so you don't have to juggle multiple vendors.
Our integrated approach ensures consistency and accountability at every stage.
Strategic Clarity
We cut through complexity to provide clear direction that aligns stakeholders and drives action.
Our frameworks and methodologies turn ambiguous challenges into concrete opportunities.
Measurable Results
We deliver quantifiable business outcomes, not just recommendations.
Our work is measured in revenue growth, cost savings, customer satisfaction, and operational efficiency.
Innovation Focus
We bring cutting-edge thinking and proven innovation methodologies to every engagement.
Our solutions are designed for today's challenges while preparing for tomorrow's opportunities.
People-Centered Approach
We never lose sight of the human element in every business decision and customer interaction.
Our designs are informed by deep user research and behavioral psychology.
Risk Management
We identify and mitigate risks before they become problems, protecting your investment and reputation.
Our proven processes and experienced teams ensure successful outcomes even in complex environments.