Meet Interact RDT

Turning Customer Truth into Business Growth

For over 20 years, we've helped South African enterprise organizations translate customer insight into business results. We don't just deliver research reports. We deliver strategic roadmaps, align cross-functional teams, and prove ROI on experience investments.

Our approach combines CX strategy, UX design, and market insights into end-to-end programs that move the needle on revenue and retention. From discovery to implementation, we integrate with your team to turn customer truth into measurable advantage.

Customer experience workshop with actionable insights

Our Origin Story

From South Africa's first dedicated CX consultancy to an integrated extension of enterprise teams.

Interact RDT began in 2004 with a bold idea: what if businesses could compete not just on products or price, but on the quality of every interaction with their customers? At the time, experience design in South Africa was still in its infancy. Our founders, Dave Benjamin and Gary Greenfield, brought together backgrounds in engineering, research, and design to create something new.

Those early years were defined by introducing human-centered methods that helped organizations see their customers differently. Over two decades, we evolved into a multidisciplinary team, adding expertise in brand experience, employee experience, and market insights. Each step forward was driven by the same belief: that insight, when applied with creativity and discipline, can transform both customer journeys and business outcomes.

Today, Interact RDT integrates with enterprise teams to navigate complexity and change. Our story isn't just about what we've built, it's about the measurable impact we continue to deliver across South Africa's most demanding sectors.

Our Mission

To turn customer insight into measurable competitive advantage.

We believe that every business has the power to grow when it truly understands the people it serves. Our mission is to make that understanding actionable by transforming insight into strategies, journeys, and experiences that deliver measurable impact.

For over 20 years, we've equipped enterprise leaders with clarity, confidence, and systems to make better decisions. Whether through CX, UX, EX, BX, or Market Insights, we are relentless about connecting experience design to business outcomes.

This mission is a commitment to challenge complexity with clarity, and to help organizations thrive by creating experiences that drive retention and revenue.

Meet Our Team

We're an integrated team of specialists in CX, UX, EX, BX, and Market Insights, united by one mission: driving measurable outcomes for your business.

  • Dave Benjamin
    CMO / CTO & Co-Founder
  • Laylah Esau Stead
    Experience Expert
  • Jessica Ferreira
    Experience Expert
  • Gary Greenfield
    CEO & Co-Founder
  • Candice Malcolm
    Content Expert
  • Nthabiseng Mabusa
    Research Expert
  • Thato Ntsalla
    Research Expert
  • Tshitshi Ntumba
    Experience Expert
  • Leanne Rimer
    Experience Expert
  • Arshaad Yousuph
    Experience Expert

Our Philosophy

Our philosophy is rooted in customer truth. We believe the best strategies start by listening, observing, and understanding, not assuming.

Every engagement is designed to turn evidence into action, experiences into outcomes, and insight into long-term growth.

This approach ensures that innovation is never detached from reality, and that every decision delivers value both for your customers and your business.

Customer Voice First

We start with research to uncover what truly matters to your customers.

Instead of relying on guesswork or internal bias, we let real human stories guide our strategy.

This ensures that every initiative is anchored in lived experience, creating solutions that customers welcome rather than resist.

Clarity Through Insight

Complex customer behaviors become clear when viewed through the right lens.

We bring focus to the signal in the noise, helping you see patterns that others miss.

This clarity transforms confusion into confidence, enabling decisions that drive measurable results.

Balanced Action

Great experiences balance business goals with customer needs.

We weigh every decision against both immediate impact and long-term sustainability.

This balance ensures that solutions work in practice, not just in theory.

Systemic Implementation

Customer experience doesn't exist in silos; it spans touchpoints, teams, and technologies.

We connect the dots between strategy, design, technology, and operations.

This integration creates cohesive experiences that feel seamless to customers.

Practical Execution

The best strategy is worthless without flawless execution.

We bridge the gap between vision and reality with proven methodologies and hands-on support.

This practical focus ensures that insights translate into actions that deliver value.

The Business Challenges We Solve

Enterprises face complexity, cost pressure, and fast-changing customer expectations. We simplify decisions, reduce risk, and unlock new growth opportunities.

We know what it feels like to wrestle with too much data, outdated systems, and siloed teams while being expected to deliver fast results. Our work starts by acknowledging these challenges, then helping you move past them with clarity and confidence.

Customer Insight Not Driving Growth

You've invested heavily in data and research, but it often sits in decks and dashboards without changing outcomes.

We help translate that insight into strategies, designs, and journeys that move the needle on revenue, retention, and loyalty.

Legacy Systems and Slow Processes

Your technology and processes slow down change instead of enabling it, leaving you stuck while competitors move faster.

Our methods accelerate delivery without costly disruption, allowing you to innovate on top of what you already have.

Siloed Teams and Fragmented Experience

Your teams work in isolation, creating disconnected customer journeys that frustrate users and waste resources.

We break down silos and create unified experiences that delight customers while improving operational efficiency.

Changing Customer Expectations

Today's customers expect seamless, personalized experiences across all touchpoints, but you're struggling to deliver.

We help you understand and meet evolving customer expectations with data-driven insights and human-centered design.

Slow Innovation and Time-to-Market

Your innovation cycles are too long, and by the time you launch, the market has already moved on.

We accelerate your innovation processes with agile methodologies and rapid prototyping to get you to market faster.

Unclear ROI and Business Impact

You're investing in customer experience initiatives but can't clearly demonstrate their business value or ROI.

We help you measure and optimize the business impact of your CX investments with clear metrics and analytics.

Why Organizations Choose Interact RDT

From insight to execution, we deliver measurable experience gains that turn ambition into growth.

Organizations that need more than reports choose us. They want results they can see, measure, and scale, and they need a team that integrates with theirs to make it happen.

Deeper Customer Understanding

We combine qualitative depth with quantitative scale to uncover the motivations, frustrations, and decision triggers that shape behavior. This 360° view makes strategy obvious and execution faster.

Frameworks That Work at Scale

Our methodologies have been refined across hundreds of enterprise implementations in South Africa's banking, insurance, telco, and retail sectors. What we propose has been proven in organizations like yours.

Measurable Business Impact

Every experience initiative connects to clear business outcomes: revenue growth, cost reduction, customer retention, operational efficiency. Our measurement approach ensures you can demonstrate ROI and secure continued investment.

Team Integration, Not Just Advice

We implement alongside your teams, transferring capabilities and ensuring successful execution. From strategy to design to implementation, we stay until results are achieved and your teams can sustain them.