The Digital Epitome of Audience Engagement

Laura K | Digital Strategist

Media24, with its rich legacy in news, identified the potential of online panels in the digital era to capture real-time audience insights. To realize this vision, they partnered with Interact RDT.

Media24: A Legacy of News Excellence

A subsidiary of global giant Naspers, Media24 is the leading print and digital media house in Africa. With an array of newspapers, magazines, and digital platforms, it touches millions daily, constantly seeking innovative ways to engage its audience.

Online Panels: The Digital Age Tool

Online panels are curated groups of individuals recruited to participate in market research studies. They offer:

  • Real-time Insights: Panels can provide immediate feedback on topics.
  • Segmented Data: Companies can select specific demographics to garner targeted insights.
  • Cost-effectiveness: Online panels are often more cost-effective than traditional research methods.
  • Engagement: They allow businesses to engage with their audience, fostering brand loyalty.

The Challenge: A Bespoke Online Panel

In 2011, the journey began. Media24's vision was not just to create a generic online panel, but a bespoke one tailored to its diverse readership. By 2013, the ambitions expanded: a complete rebranding and a bilingual platform accommodating both English and Afrikaans speakers.

Interact RDT’s Role and Expertise

Interact RDT, with its adeptness, stepped up:

  • Customized Solutions: With precision and understanding, Interact RDT developed a site encapsulating Media24's ethos.

  • Bilingual Brilliance: Recognizing South Africa's linguistic diversity, interfaces in both English and Afrikaans were incorporated.

  • Steadfast Support: Interact RDT's commitment was evident in the hours they dedicated. Gary Greenfield, in particular, stood out for his training and consistent support.

  • Reliability & Partnership: Laura Kaufman stated, "I feel like I have a true partner in Interact RDT and can rely on them to assist with any issues." The result? Forum24, with 20,000 panellists, offering Media24 unparalleled insights.

Forum24: A Symbol of Innovation

Forum24 is not just a platform but a symbol of innovation, dedication, and technical prowess, offering Media24 valuable engagement and insights.