BP's Enlightened Engagement

Liesel L. | Insights Manager

BP, one of the world's largest oil and gas companies, has ventured into various projects to enhance their customer experience and better understand their market positioning. In this mission, they engaged with Interact RDT to benefit from their diverse research methodologies.

The Interact RDT Engagement

  • Mystery Shopping: Understanding the customer's perspective through their journey offers valuable insights. Interact RDT executed mystery shopping campaigns to evaluate BP's service quality and customer experience, offering actionable feedback to enhance future interactions.

  • Online Panel Interviews: In the digital age, leveraging online panels can fetch broad spectrum views swiftly. Interact RDT employed this approach to gather diverse opinions and sentiments about BP's offerings and services.

  • Onsite Insights: Ground-level insights always have an authentic charm. Interact RDT's onsite studies provided BP with genuine feedback, directly influencing strategic decisions.

Distinctive Qualities of Interact RDT

Liesel Laas, Manager of Market Research & Insights at BP, has especially commended Interact's dedication to enhancing brand experiences. She notes, "Interact’s customer focus together with great service, and their passion for enhancing brand experiences, differentiates them from their competitors." This endorsement underscores the trust and satisfaction BP has derived from its association with Interact RDT.

Conclusion

For a global brand like BP, every customer touchpoint matters. The partnership with Interact RDT demonstrates BP's commitment to refining these interactions and staying attuned to customer needs and preferences.

In a rapidly evolving market, a research partner like Interact RDT, with its diverse methods and profound understanding of brands, can be invaluable.