Sweet Success

Iacob A. | Brand Manager

When it comes to monitoring brand health and presence, the FMCG industry faces unique challenges. Rapid market fluctuations, evolving consumer preferences, and competitive landscapes require a keen understanding of ground realities. Aldor, a renowned company in South America with a significant footprint in South Africa, identified this need and chose Interact RDT as its research compass.

Aldor: Sweetening Lives Across Continents

Aldor has carved a niche in the confectionery sector, spanning continents from South America to Africa. With brands like Pingon and Yogueta, Aldor has established a sweet rapport with diverse demographics, particularly the younger generation.

The Nuance of FMCG Brand Tracking

In the fast-moving consumer goods (FMCG) sector, brand tracking is not just about numbers but understanding sentiments, preferences, and loyalties. The unique blend of market research and customer experience (CX) expertise at Interact RDT adds depth to traditional brand tracking:

  • Holistic Understanding: It's not just about gauging brand presence but understanding how consumers resonate with a brand.
  • Diverse Data Points: Interact's experience spans urban to rural, capturing the essence of diverse markets.
  • In-Depth Insights: Mere data isn't enough. Interact RDT deciphers this data, offering actionable insights.

Collaboration with Aldor: Beyond Numbers

For four consecutive years, Interact RDT has been the guiding force behind Aldor's annual brand tracker in South Africa. The approach is distinct:

  • Comprehensive Sampling: Covering urban and rural schools across four provinces, with teachers interviewing school children. The sample size? An impressive 500 per annual tracker.
  • Key Deliverables: Aldor isn't just presented with data. They receive insights on brand presence, health, and popularity – essential metrics in the FMCG realm.
  • Consistent Professionalism: Year on year, Aldor has witnessed Interact RDT's unwavering commitment, professionalism, and timely deliveries.

Iacob Abadia on Interact RDT

Iacob Abadia, Brand Manager at Aldor Africa, remarks, "We find the expertise as well as insights provided by Interact RDT to be of great value. Aldor would recommend Interact RDT as a research partner for research within the FMCG industry."