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The guide names the four failure points. The assessment tells you which one is affecting your programme.
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Most CX leaders who request this guide already suspect one of the four reasons is at play. The CX Investment Health Check takes 4 minutes and tells you exactly which stage of your programme is absorbing budget without returning value.
Do not wait for the guide to confirm what you already suspect. Find out now.
Here is what to look for when you read it
The guide is structured around the four structural failure points in CX investment. As you read, identify which pattern matches your current situation most closely. Most CX leaders recognise at least two or three immediately. The diagnostic questions in the final section are designed to be answered in two minutes and give you a concrete starting point.
Research Without Alignment
Insight produced without an agreed question
Why technically good research still cannot be actioned, and the brief change that fixes it.
The Handoff Gap
The most common and least visible ROI failure
How to identify whether insight is dying between teams, and what a functioning handoff actually looks like.
Metric Misalignment
Translating CX into the language of the CFO
The specific measurement model that connects satisfaction data to business outcomes finance will accept.
No Closed Loop
Demonstrating that the investment worked
How to build the feedback mechanism that lets you prove ROI in the next budget cycle.
While it is downloading, see how your CX investment health actually measures up
The CX Investment Health Check takes four minutes and scores your programme across three dimensions: research investment and quality, cross-functional integration, and measurement and ROI. You will get a personalised score with specific recommendations, not a generic maturity model.
Two Decades of Customer Experience Leadership
Interact RDT has been shaping customer strategy, research, and experience design for over 20 years.
We partner with leading banks, insurers, telecoms, retailers, and public institutions across Africa and beyond to turn customer insight into measurable business outcomes.
Our expertise spans CX, research, brand, design, innovation, and training. We integrate these disciplines into a single connected system, so the work we do does not sit in a drawer.