Activate your brand through customer experience.
We translate the essence of your brand into an actionable Brand Experience (BX) blueprint, which ultimately informs your customer and employee experience. BX empowers your brand with purpose-driven experiences throughout your various business journeys.
A Brand That Lives In Everything You Do.
The ‘why’ behind your brand is what makes you unique. In reality, however, day-to-day business processes that ultimately deliver the experience to your customers may not embody your intended brand essence.
BX bridges this gap to ensure that everything you do honours your brand identityand essence throughout the business journey. Here’s how:
1. The Why
Why does your brand exist? We ensure that your customers and employees experience your brand the way you designed it: purposefully.
2. The How
What does your brand identity really mean, and how can this be translated into a meaningful experience? Here, we define critical behavioural pillars that match your intentions and align with your brand values.
3. The What
What next? We provide brands with a strategic BX blueprint to ensure that their experience journeys are aligned with one another, as well as with the core values, identity, realistic and potential capabilities, and more.
What does your BX mean for your business?
Driving Experiential Alignment
Bringing Your Differentiators To Life
Creating Powerful Stakeholder Connections
Consistency At Each Touchpoint
Defining your BX Strategy
What do you stand for?
We answer this and translate it into a powerful BX statement to inform experiential design.
Evaluating your current BX
We look at how we can align the experience to your brand promise.
Your BX drivers
We identify critical behavioural pillars to help you deliver on your promises.
We determine how the brand should be experienced by various groups for best results.
1. A powerful BX statement to form the foundation of your BX design.
2. Defined BX drivers to help inform next steps and institutionalise valuable behaviours.
3. A BX site map to assess gaps in your current journeys, potential risks and barriers.
4. A BX Blueprint to bridge the gap between your current and desired business experience.
Insights into Brand Experience.
Aligning The Physical Storefront To The Needs Of The future Even before 2020 came along and knocked the world off its perch, the internet had put the physical retail space on notice. eCommerce and online banking neatly met the human need for convenience,...