Who This Assessment Is For
Enterprise leaders who invest in customer insight but struggle to prove business impact
This assessment is designed for decision-makers at 250+ employee organisations who already invest in CX, UX, or research but want to understand why those investments aren't translating into measurable outcomes.
If you're looking for DIY tools or academic frameworks, this isn't the right resource. This is for leaders who need clarity on where the gaps are and what to prioritise.
CXOs & Heads of CX
- Invested in journey mapping, NPS, and CX platforms but can't prove business impact
- Leadership questions the ROI of CX initiatives in a challenging economic climate
- Need measurable outcomes tied directly to revenue and retention
VPs of Digital Transformation
- CX, UX, and research teams operate independently with different goals
- No unified customer definition across functions
- Slow handoffs and duplicated effort between teams
Heads of UX & Research
- Research reports sit on shelves and rarely influence decisions
- Long cycle times from insight to implemented change
- No clear metrics to show research value to stakeholders
What You'll Discover
Your score across four critical dimensions of customer insight readiness
The assessment measures your organisation across four dimensions that determine whether customer insight translates into business outcomes. Each dimension reveals a different part of the picture.
Research Capability
The quality and depth of your customer research
Are you generating insights that drive strategic decisions? Or is research superficial, inconsistent, or rarely actionable?
This dimension reveals whether your research foundation is strong enough to build on.
Cross-Functional Integration
How well CX, UX, and Research work together
Siloed teams create fragmented customer experiences. Integration enables end-to-end optimisation and faster execution.
This dimension shows whether your teams are aligned or working at cross-purposes.
Execution Velocity
Speed from insight to implemented change
Insight without action is wasted investment. How long does it take to go from research finding to strategic decision to implemented change?
This dimension reveals whether insights are driving outcomes or sitting on shelves.
Measurement Maturity
How outcomes are tracked and optimised
Without measurement, CX investments cannot be justified to leadership. Are you tracking activity metrics or business outcomes?
This dimension shows whether you can prove ROI and continuously improve.
What You Get
Immediate, personalised results you can act on
Complete the assessment in 8-12 minutes and receive your personalised Customer Insight Readiness Score immediately. No waiting, no sales call required.
Overall Readiness Score
Your 0-100 score with interpretation
See exactly where you stand relative to best practice. Your score is categorised into one of five bands from 'At Risk' to 'Excellent' with specific interpretation for your situation.
Dimension Breakdown
Scores for each of the four dimensions
Understand your strengths and gaps across Research Capability, Cross-Functional Integration, Execution Velocity, and Measurement Maturity.
Pattern Recognition
What your score combination reveals
High research but low execution? Strong measurement but weak integration? Your specific pattern reveals the root cause of your challenges.
Personalised Recommendations
Specific next steps based on your results
Receive 2-3 actionable recommendations tailored to your weakest dimension. Know exactly what to prioritise first.
