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How Will AI Benefit UX and Personalisation?

How Will AI Benefit UX and Personalisation?

Personalisation is a key component of user experience that most businesses actively use. Being able to deliver personalised experiences that cater to your users’ preferences and immediate needs is key to customer satisfaction. Yet personalised, human messaging isn’t...
Using User Research To Deliver Seamless Apps

Using User Research To Deliver Seamless Apps

If you ever thought that you could just go in and build an application without doing any research into the who, what and why, then you’d probably find that it would fall short before it even took off. Building apps impulsively means that you’re building for yourself...
How To Explain And Advocate User Experience

How To Explain And Advocate User Experience

As businesses start to adopt user experience techniques and practices more, there is less misunderstanding about the process and why it’s so valuable. But there will always be those stakeholders who think it’s a waste of money and that marketing budgets should be...
Understanding User Journey vs User Flow in UX

Understanding User Journey vs User Flow in UX

In user experience (UX) discussions, the ‘user journey’ is often confused with the user flow. Both terms are used in product development to describe the story, the arc, of a customer’s interaction with the service or product. Yet there are subtle differences: First,...