by Interact RDT | Jun 11, 2020 | User Experience
Introduction In March this year we received a usability (UX) testing project brief: Moderated sessions in our awesome usability lab. As a UX agency, it was typical. We were confident that the tests and analysis would go smoothly. After all, our lab gives us a lot of...
by Interact RDT | Apr 15, 2020 | User Experience
Interact has always been a leader in terms of international research methodologies and UX testing trends. Remote UX testing is part of our suit of research capabilities we offer our clients. Remote user research allows our clients to continue enjoying the benefits of...
by Interact RDT | Apr 7, 2020 | Customer Experience, User Experience
Understanding Agility With business under perpetual pressure to achieve goals and satisfy ever-changing customer needs, companies need to engage in agile project implementation to be able to stay ahead of the curve. But how is this achieved? Perhaps a good place to...
by Interact RDT | May 7, 2019 | User Experience
Usability and desirability are closely linked in user experience, but each has a very specific focus. In 2008 at The Nielsen Norman Group Conference in Amsterdam, four levels of user experience (UX) were defined: 1. Utility 2. Usability 3. Desirability 4. Brand...
by Interact RDT | Apr 12, 2019 | User Experience
User research has an extensive role to play in product development and design. After all, it’s the end user that is going to purchase the product, so it’s important to know that they would benefit from it. But how do you gather the right kind of research in order to...
by Interact RDT | Feb 20, 2019 | User Experience
Beautiful user interfaces are a thing of wonder. They capture your attention and make you feel like you’re in a silky-smooth dreamland, where everything happens seamlessly and without one iota of pain. But these dreamy user interfaces don’t just happen overnight. They...
by Interact RDT | Jan 23, 2019 | User Experience, Market Research
When launching a product to the market, how do you determine what type of research to put into the foundation of all your work? Do you conduct market research into the market type? Or is it about speaking to the right user with user research? Both? Let’s understand...
by Interact RDT | Jan 9, 2019 | User Experience
As a user experience specialist might tell you, agile doesn’t combine well into the UX environment. Vice versa too. Logistically speaking these statements are true, but not in every circumstance. User stories can be so beneficial to the outcome for the end-user, and...
by Interact RDT | Nov 3, 2018 | User Experience
User experience is always going to have a place in the world of marketing. Putting the user first and considering their journey and experience of your product or brand is an essential component of business success, but have you ever considered how effective your user...
by Interact RDT | Oct 16, 2018 | User Experience
Personalisation is a key component of user experience that most businesses actively use. Being able to deliver personalised experiences that cater to your users’ preferences and immediate needs is key to customer satisfaction. Yet personalised, human messaging isn’t...
by Interact RDT | Sep 11, 2018 | User Experience
As a manager, you are expected to have a certain level of knowledge that you can pass onto your team, even if it’s by way of guidance or ushering towards a certain way of thinking. If you work in user experience (UX), then there are some concepts that you definitely...
by Interact RDT | Aug 10, 2018 | User Experience
If you ever thought that you could just go in and build an application without doing any research into the who, what and why, then you’d probably find that it would fall short before it even took off. Building apps impulsively means that you’re building for yourself...
