Spring has sprung. There’s an energy in the air and a fresh sense of rebirth. And it’s in the spirit of rebirth, and in recognition of our own recent brand makeover, that we...
User Experience Insights.
Endless insights into our world of experience magic.
Personas: Designing For The End-User
Creating successful products, experiences and journeys is all about knowing and understanding your end-user, be they your buyer, visitor, listening audience, or employee....
Are Your Personas Failing? Here are some ideas why.
A great deal has been written and documented about personas. When done correctly, personas present you with a better understanding of who your customer or audience is and what...
Persona vs Archetype: Making Sense of the Similarities and the differences
With Women’s Month upon us, the topic of buyer personas recently came up around the Interact RDT office, as it has with a number of our clients over the years. This is not...
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