If not your own, make your users’ jobs easier Ever heard of the jobs-to-be-done (JTBD) framework? It’s a target market segmentation theory that is based on a customer’s desired...
User Experience Insights.
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6 ways to use micro-moments in your UX design strategy
Micro-moments for macro-results Isn’t it strange that there are never enough hours in a day, but always too many days in a week? At some point, you realise that adult life...
How to use sensory memory in UX design
Give your users the ultimate feels Once upon a time, there was an oak tree. It was over 3,000 years old but still, it grew taller and broader. It survived throughout the...
What are micro-moments and sensory memory in UX design?
How to use user experience (UX) to “hit the spot” more often “Indulge your senses.” “Look and feel your best.” “Tickle your tastebuds.” Be honest: Did you just have a magical...
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