by Shaughan | Nov 3, 2018 | User Experience
User experience is always going to have a place in the world of marketing. Putting the user first and considering their journey and experience of your product or brand is an essential component of business success, but have you ever considered how effective your user...
by Interact RDT | Oct 16, 2018 | User Experience
Personalisation is a key component of user experience that most businesses actively use. Being able to deliver personalised experiences that cater to your users’ preferences and immediate needs is key to customer satisfaction. Yet personalised, human messaging isn’t...
by Interact RDT | Sep 11, 2018 | User Experience
As a manager, you are expected to have a certain level of knowledge that you can pass onto your team, even if it’s by way of guidance or ushering towards a certain way of thinking. If you work in user experience (UX), then there are some concepts that you definitely...
by Interact RDT | Aug 10, 2018 | User Experience
If you ever thought that you could just go in and build an application without doing any research into the who, what and why, then you’d probably find that it would fall short before it even took off. Building apps impulsively means that you’re building for yourself...
by Interact RDT | Jun 19, 2018 | User Experience
As businesses start to adopt user experience techniques and practices more, there is less misunderstanding about the process and why it’s so valuable. But there will always be those stakeholders who think it’s a waste of money and that marketing budgets should be...
by Interact RDT | Mar 19, 2018 | User Experience
Designers are often faced with the task of designing experiences, products or services that represent a brand or business. Taking a user-first approach to this process is the best foundation you can lay for your business and the impending success thereto. In order to...
by Interact RDT | Feb 19, 2018 | User Experience
Many mobile device users have reached a level of fatigue regarding mobile apps. If you look at Google Play or Apple’s App Store, there are over 2 million apps listed on each. Couple this with the fact that many adults simply don’t have the time or need for dedicated...
by Interact RDT | Feb 12, 2018 | User Experience
User testing has become a crucial focus of many companies in the digital era. Why? Because user testing is done right has many mutual benefits for business and customer alike. Here are five of the core reasons why you should carry out rigorous user testing for new as...
by Interact RDT | Jan 19, 2018 | User Experience
In user experience (UX) discussions, the ‘user journey’ is often confused with the user flow. Both terms are used in product development to describe the story, the arc, of a customer’s interaction with the service or product. Yet there are subtle differences: First,...
by Interact RDT | Oct 18, 2017 | User Experience
Intelligent design assists users in finding what they need, when they need it. An integral part of establishing this base is implementing the proper information architecture. This, in turn, has a large impact on the overall user experience of a website or application...
by Interact RDT | Sep 27, 2017 | User Experience
Understanding how your users scan and process the content on your website or in your app is key to great information hierarchy and delivering a smooth user experience. Due to the sheer volume of information available at lightspeed, most users scan information first...
by Interact RDT | Aug 31, 2017 | User Experience
Introduction The growth of mobile app development since the introduction of the iPhone and the App Store has started a revolution in the online space. Many businesses have not only started providing products and services via mobile apps but in many cases, the mobile...
