by Interact RDT | May 7, 2019 | User Experience
Usability and desirability are closely linked in user experience, but each has a very specific focus. In 2008 at The Nielsen Norman Group Conference in Amsterdam, four levels of user experience (UX) were defined: 1. Utility 2. Usability 3. Desirability 4. Brand... 
by Interact RDT | Apr 12, 2019 | User Experience
User research has an extensive role to play in product development and design. After all, it’s the end user that is going to purchase the product, so it’s important to know that they would benefit from it. But how do you gather the right kind of research in order to... 
by Interact RDT | Feb 20, 2019 | User Experience
Beautiful user interfaces are a thing of wonder. They capture your attention and make you feel like you’re in a silky-smooth dreamland, where everything happens seamlessly and without one iota of pain. But these dreamy user interfaces don’t just happen overnight. They... 
by Interact RDT | Jan 23, 2019 | User Experience, Market Research
When launching a product to the market, how do you determine what type of research to put into the foundation of all your work? Do you conduct market research into the market type? Or is it about speaking to the right user with user research? Both? Let’s understand... 
by Interact RDT | Jan 9, 2019 | User Experience
As a user experience specialist might tell you, agile doesn’t combine well into the UX environment. Vice versa too. Logistically speaking these statements are true, but not in every circumstance. User stories can be so beneficial to the outcome for the end-user, and... 
by Interact RDT | Nov 3, 2018 | User Experience
User experience is always going to have a place in the world of marketing. Putting the user first and considering their journey and experience of your product or brand is an essential component of business success, but have you ever considered how effective your user... 
by Interact RDT | Oct 16, 2018 | User Experience
Personalisation is a key component of user experience that most businesses actively use. Being able to deliver personalised experiences that cater to your users’ preferences and immediate needs is key to customer satisfaction. Yet personalised, human messaging isn’t... 
by Interact RDT | Sep 11, 2018 | User Experience
As a manager, you are expected to have a certain level of knowledge that you can pass onto your team, even if it’s by way of guidance or ushering towards a certain way of thinking. If you work in user experience (UX), then there are some concepts that you definitely... 
by Interact RDT | Aug 10, 2018 | User Experience
If you ever thought that you could just go in and build an application without doing any research into the who, what and why, then you’d probably find that it would fall short before it even took off. Building apps impulsively means that you’re building for yourself... 
by Interact RDT | Jun 19, 2018 | User Experience
As businesses start to adopt user experience techniques and practices more, there is less misunderstanding about the process and why it’s so valuable. But there will always be those stakeholders who think it’s a waste of money and that marketing budgets should be... 
by Interact RDT | May 21, 2018 | User Experience, Ebooks & Downloads
When trying to establish the experience a user is having when interacting with a interface, qualitative and quantitative data is often collected.However, many companies tend to prioritise quantitative data over qualitative data regardless of the study at hand. This... 
by Interact RDT | Mar 19, 2018 | User Experience
Designers are often faced with the task of designing experiences, products or services that represent a brand or business. Taking a user-first approach to this process is the best foundation you can lay for your business and the impending success thereto. In order to... 