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Common Voice Of The Customer (VoC) Challenges

Common Voice Of The Customer (VoC) Challenges

Voice of the Customer (VoC) is a means to capture customer reviews, sentiments, preferences and aversions, and using them to the brand’s advantage. Taking customer expectations and turning them into a structured, prioritised format that can then be applied to your...
Four Different Ways To Segment Customer Data

Four Different Ways To Segment Customer Data

There are so many ways to skin a cat and even more ways to segment customer data, and no one way is right or wrong. How you break the data down will give you a wide range of different insights and angles, each suited to different needs. Let’s take a look at four...