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Common Voice Of The Customer (VoC) Challenges

Common Voice Of The Customer (VoC) Challenges

Voice of the Customer (VoC) is a means to capture customer reviews, sentiments, preferences and aversions, and using them to the brand’s advantage. Taking customer expectations and turning them into a structured, prioritised format that can then be applied to your...
Four Different Ways To Segment Customer Data

Four Different Ways To Segment Customer Data

There are so many ways to skin a cat and even more ways to segment customer data, and no one way is right or wrong. How you break the data down will give you a wide range of different insights and angles, each suited to different needs. Let’s take a look at four...
Top Market Research Trends In 2017

Top Market Research Trends In 2017

Traditional market research methods have become less reliable due to disruptive technologies as well as constantly shifting patterns in user and customer behaviour. These rapid changes in the digital space mean that businesses in 2017 need iterative, rapid research...