by Interact RDT | Nov 16, 2018 | Market Research
Market research should be the basis of a marketing strategy. It forms the foundation upon which ideas and concepts are born, based on the outcome of various research techniques conducted with customers or general members of the public. But when it comes to actually...
by Interact RDT | Oct 22, 2018 | Market Research
The technological revolution has resulted in increasingly blurred lines between a customer’s online and in-store experience. This process has also given market researchers deeper insights into not just what and why consumers buy what they do, but also how they shop....
by Interact RDT | Oct 9, 2018 | Market Research
With every progression in our digital evolution, we move further into a world where more marketing opportunity exists. In April of 2016, Facebook’s announcement to introduce the facility for chatbots to help brands and businesses manage their pages has opened new...
by Interact RDT | Sep 14, 2018 | Market Research
Effective market research can deliver ample information about your target audience, which can align to strategy and implementation. It forms the basis of everything you create and gives you direction when launching campaigns. There are numerous ways of conducting...
by Interact RDT | Jul 31, 2018 | Market Research
Customers are becoming more informed by using their smartphones to further their experiences. Using in-depth research, customers are now equipping themselves with all the information they need in order to make a purchase, when taking up a service or prior to an event...
by Interact RDT | Jun 1, 2018 | Market Research
As customer experience grows as the key differentiator between businesses offering the same services or products, brands need to be listening to their customers. According to a study by Walker, by the year 2020, customer experience will be more important than even the...
by Interact RDT | Apr 18, 2018 | Market Research
The digital space offers a multitude of opportunity for businesses to gain insight into how their customers are experiencing their brands and service thereto. Simply having repeat visits to your website will tell you that customers are interested or intrigued by what...
by Interact RDT | Apr 11, 2018 | Market Research
The age-old questionnaire has been a trusty steed that has carried the area of market research through many years. But as with any aspect of our ongoing evolution, it was bound to reach a stalemate. That’s not to say that questionnaires are dead and buried, but rather...
by Interact RDT | Mar 15, 2018 | Market Research
Voice of the Customer (VoC) is a means to capture customer reviews, sentiments, preferences and aversions, and using them to the brand’s advantage. Taking customer expectations and turning them into a structured, prioritised format that can then be applied to your...
by Interact RDT | Mar 14, 2018 | Market Research
There are so many ways to skin a cat and even more ways to segment customer data, and no one way is right or wrong. How you break the data down will give you a wide range of different insights and angles, each suited to different needs. Let’s take a look at four...
by Interact RDT | Feb 1, 2018 | Market Research
Segmenting customer data is widely practiced as a useful way to harvest insights specific to market segments. These enable you to target your advertising better and deliver more personalised customer experience. Here are five key ways to segment your customer data:...
by Interact RDT | Jan 11, 2018 | Market Research
Before the advent of social media, market researchers had to rely on other channels, from focus groups to email surveys. Now, however, marketers have abundant online communities to tap into consumer discussions about brands and products. Here are five ways social...
