by Interact RDT | May 20, 2020 | Market Research
There is no doubt that the global Covid-19 pandemic and the accompanying lockdowns brings potential dire consequences. Apart from safeguarding employees, satisfying shareholders, and mitigating the loss of income, business owners also need to be adapting how they show...
by Interact RDT | Mar 26, 2020 | Customer Experience, Market Research
The world we know is changing in the face of surviving Covid-19. South Africa is about to begin a 21 day lockdown period. People are scrambling for food, other living essentials and urgently arranging home office spaces. One might imagine that the rules for building a...
by Interact RDT | May 14, 2019 | Customer Experience, Market Research
Creating a streamlined repository of customer data can be a tedious task. Especially when you consider the number of channels where your customers are present, including online channels as well as offline stores. But in order to best serve your customers, it’s in your...
by Interact RDT | Apr 16, 2019 | Market Research
One doesn’t typically attach a return on investment (ROI) to market research. ROI usually refers to a monetary value, and there typically isn’t one associated with your market research teams and the work they do. Why is this important? When it comes to marketing...
by Interact RDT | Feb 27, 2019 | Market Research
Your support team could be the holy grail of market research, but you just don’t know it yet. If you think about it, it’s a direct line to your customers and they’re usually giving you the gold on what it is they’re battling with or unhappy with. In some instances,...
by Interact RDT | Jan 23, 2019 | User Experience, Market Research
When launching a product to the market, how do you determine what type of research to put into the foundation of all your work? Do you conduct market research into the market type? Or is it about speaking to the right user with user research? Both? Let’s understand...
by Interact RDT | Nov 16, 2018 | Market Research
Market research should be the basis of a marketing strategy. It forms the foundation upon which ideas and concepts are born, based on the outcome of various research techniques conducted with customers or general members of the public. But when it comes to actually...
by Interact RDT | Oct 29, 2018 | Market Research, Ebooks & Downloads
Design thinking is a process for creative problem solving and a creative approach to conducting research. It’s the place where logic and design intersect to build innovative solutions. Learn more about design thinking and market research in our new ebook. Fill in the...
by Interact RDT | Oct 22, 2018 | Market Research
The technological revolution has resulted in increasingly blurred lines between a customer’s online and in-store experience. This process has also given market researchers deeper insights into not just what and why consumers buy what they do, but also how they shop....
by Interact RDT | Oct 9, 2018 | Market Research
With every progression in our digital evolution, we move further into a world where more marketing opportunity exists. In April of 2016, Facebook’s announcement to introduce the facility for chatbots to help brands and businesses manage their pages has opened new...
by Interact RDT | Sep 14, 2018 | Market Research
Effective market research can deliver ample information about your target audience, which can align to strategy and implementation. It forms the basis of everything you create and gives you direction when launching campaigns. There are numerous ways of conducting...
by Interact RDT | Jul 31, 2018 | Market Research
Customers are becoming more informed by using their smartphones to further their experiences. Using in-depth research, customers are now equipping themselves with all the information they need in order to make a purchase, when taking up a service or prior to an event...
