If not your own, make your users’ jobs easier Ever heard of the jobs-to-be-done (JTBD) framework? It’s a target market segmentation theory that is based on a customer’s desired...
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6 ways to use micro-moments in your UX design strategy
Micro-moments for macro-results Isn’t it strange that there are never enough hours in a day, but always too many days in a week? At some point, you realise that adult life...
What is a customer value proposition?
Good product, good outcome and vice versa A customer value proposition (CVP) is a statement explaining what you do and how you’re better than the competition… That’s the boring...
How to apply outcome-driven innovation to your business goals with “Jobs To Be Done”
From defective to effective: Putting predictability back into product development Have you ever used a product or service and thought, “Wow, this is super useful!”? That’s no...
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