Small fish, big pond Starbucks, Seattle Coffee Company and Jim’s Corner Café walk into a bar. Jim’s Corner Café asks Starbucks, “Hey, how did you get so popular?” to which...
Market Research Insights.
Endless insights into our world of experience magic.
The best market research tools and methods for start-ups in South Africa
First comes research, then comes launching Ever come up with a product or service idea and realise a few days (or years) later that it’s actually impractical? Or even worse, you...
Mistakes and myths of market research in South Africa
Gear up with data before you leap Imagine for a moment that you are a spy. You have your night vision goggles, communication watch and, of course, a red ejection button in your...
How to understand your customers’ jobs-to-be-done (JTBD) using interviews
If not your own, make your users’ jobs easier Ever heard of the jobs-to-be-done (JTBD) framework? It’s a target market segmentation theory that is based on a customer’s desired...
RECENT POSTS
Analyse and capitalise on customer feedback
Analyse and leverage incoming customer feedback From tantrum to triumph Road...
Creating a customer value proposition that works
Busting the myths of the customer value proposition Change it like you change...
Combining customer panels, dipstick testing, and innovative market research for better customer insights
See the customer. Hear the customer. Be the customer. There’s nothing like a...
Experience management platforms in feedback collection
Stock up your customer feedback terrarium Ever seen a terrarium? It’s an...