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In South Africa’s dynamic business landscape, market research is essential for navigating economic pressures and evolving consumer behaviors. By leveraging local insights and advanced technologies like AI and big data, businesses can drive growth, innovate, and remain competitive in an increasingly complex environment.
8 market research strategies and how to use them Scoring a try in marketing If you’re unfamiliar with rugby, it’s like American football…just different. The point of the sport is...
What is market analysis & how do you conduct it? Go from blind-folded to starry-eyed Astronomy is interesting. Although it covers everything beyond the Earth’s atmosphere, it...
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Brands are drowning in data but struggling to connect with customers. More data doesn’t mean better CX—it means more noise. To design meaningful experiences, collect less, focus more, and turn insight into action. Don’t hoard data—use it to truly help.
Great CX isn’t remembered in detail—it’s remembered in emotion. Neuroscience shows us that loyalty is built not just on satisfaction, but on how brands make customers feel. To truly connect, design experiences that create emotional peaks and meaningful endings. That’s how you become unforgettable.
A data-driven Ideal Customer Profile isn’t just a marketing buzzword—it’s your growth compass. Move beyond guesswork, dive into real insights, and focus on the customers who truly matter. The result? Smarter targeting, faster sales, and long-term loyalty that drives sustainable success.
An Ideal Customer Profile (ICP) is like your business’s dating profile—it helps you find the perfect match. By defining and targeting the right customers, you’ll build meaningful relationships, boost retention, and drive long-term growth. Swipe right on success with your ICP!