6 ways to use micro-moments in your UX design strategy
Micro-moments for macro-results Isn’t it strange that there are never enough hours in a day, but always too many days in a week? At some point, you realise that adult life consists of your fellow humans whining about not having enough time. And thanks to time being...
What is a customer value proposition?
Good product, good outcome and vice versa A customer value proposition (CVP) is a statement explaining what you do and how you’re better than the competition… That’s the boring definition, anyway. But who likes boring? You sell ice cream from a bicycle cooler near a...
How to apply outcome-driven innovation to your business goals with “Jobs To Be Done”
From defective to effective: Putting predictability back into product development Have you ever used a product or service and thought, “Wow, this is super useful!”? That’s no accident. When products or services are invented with the outcome in mind, there’s little...
5 elements of the jobs-to-be-done theory
Grab market opportunities by the horns and tell them who’s boss When last did you hear about someone developing a mind-blowing, awe-inspiring strategy that they knew would rock the industry’s socks off? Every John Soap and his cousin claims to have one, but very few...