Spring has sprung. There’s an energy in the air and a fresh sense of rebirth. And it’s in the spirit of rebirth, and in recognition of our own recent brand makeover, that we...
Employee Experience Insights.
Endless insights into our world of experience magic.
Personas: Designing For The End-User
Creating successful products, experiences and journeys is all about knowing and understanding your end-user, be they your buyer, visitor, listening audience, or employee....
Persona vs Archetype: Making Sense of the Similarities and the differences
With Women’s Month upon us, the topic of buyer personas recently came up around the Interact RDT office, as it has with a number of our clients over the years. This is not...
Digitising Your Customers? Keep These Thoughts In Mind
Between the protests, riots and lockdowns that have been disrupting lives across the world over the past year, it’s become a business imperative to move your...
RECENT POSTS
Map The Customer Journey Or Be Left Behind
Too often, organisations view the customer journey map as a static product of...
Is Your CX BS?
Aligning CX and Business Goals Business Objective or Better Sameness? Every...
Organisational Silos And Customer Experience
It's already common knowledge that for business to succeed, it is essential to...
What is Customer-driven Strategy and Why Does it Matter?
Originating from the world of marketing, customer-driven strategy is often...