Ebook: Getting Focus Groups Right
Focus groups have long been used by brands and marketing teams to better understand a customer’s perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value. With the right structure, planning...
Ebook: How Brands Are Using UX To Improve Customer Experience
Customer experience – and getting it right – is the defining factor that is helping brands stand out in the digital space. In this day of technological advancement amid a deluge of digital marketing tactics, working hard to ensure your customer’s satisfaction is...
Ebook: The Importance of Customer Experience in The 2016 Economy
With the current state of the economy, it is likely that companies are going to have their budgets cut and that consumers are going to become increasingly more conscious of where they spend their money. Companies will also feel the pinch by way of a lighter flow in...
eBook: How To Measure Customer Experience & Its Impact On your Business
Customer experience has become an increasingly important agenda on the desk of most CEOs. As a result, many organisations are channelling time, money and resources into customer experience. However, the outcome can sometimes be disappointing and the ROI difficult to...