The Benefits Of Good CX On Brand Equity
Brand equity is a term used to describes a brand’s value as determined by customers’ perception of the brand. Customer’s perception of the brand is heavily influenced by their customer experience with the brand. If people have positive connotations associated with a...
The Overlooked Reality of Quantitative Metrics In UX
When trying to establish the experience a user is having when interacting with a interface, qualitative and quantitative data is often collected.However, many companies tend to prioritise quantitative data over qualitative data regardless of the study at hand. This...
The Effects Of Customer Expectations
One of the most important factors influencing customer consumption, satisfaction and loyalty is customer expectation. Customers have a set idea of reference points (experiences) on what to expect when using a product or service. These expectations create a standard...
Sustaining a User Experience
In the era of exponential technological growth, it has become more important than ever to ensure that you sustain your user experience. Ensuring that your systems are being tailored to function effortlessly in reaction to instinctive human behaviour is a key driving...