Today’s customer is over-stimulated with marketing material fed to them by social media, mobile applications, email, TV, radio etc. It is therefore imperative that your brand stands out and is memorable. If you want to get customers talking about your brand the best...
Traditional media influence on the consumer is slowly dying out. Nowadays influencers, well-meaning experts and articulate novices, are rattling brand communications. Adding to this list is the influence of the active consumer. Learn more about how the advent of...
A brand identity is a way to differentiate yourself from competitors but it goes beyond your logo and style guide. It can a create a space for customers to form emotional connections and a loyal relationship to the brand should they identify with the brand message....
Design thinking is a process for creative problem solving and a creative approach to conducting research. It’s the place where logic and design intersect to build innovative solutions. Learn more about design thinking and market research in our new ebook. Fill in the...
One of the biggest challenges facing retail today is in connecting departments across organisations to build towards a coherent vision of a differentiated consumer experience. In this Ebook we look at what elements can be used to create a unique experiential...
Brand equity is a term used to describes a brand’s value as determined by customers’ perception of the brand. Customer’s perception of the brand is heavily influenced by their customer experience with the brand. If people have positive connotations associated with a...
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