And how has BX changed post-pandemic? Every business wants to be the bee’s knees, but it’s easier said than done, right? Oberlo states that 88% of consumers feel brand...
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Introducing two women of InteractRDT
Actioning a DE&I society for South African women with contributions by Kgomotsego Chiri, Account Manager, InteractRDT & Nthabiseng Mabusa, Fieldwork Services Manager,...
If People Don’t Feel It, It’s Not Your Brand
How to use Brand Experience (BX) as a secret sauce If you’ve ever watched Walt Disney’s Ratatouille, you’ll probably remember the scene in which the famous food critic tastes the...
What is Customer-driven Strategy and Why Does it Matter?
Originating from the world of marketing, customer-driven strategy is often thought of in terms of branding, communications, and other marketing-specific terms, but the reality of...
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How to retain customers and increase market share
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Dipstick testing: Quick and affordable insights
Hit the market research bullseye Ever played darts in the dark? We don’t...