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Home[page] Improvements

Home[page] Improvements

Updating a website is a lot like renovating your family home. Sure it’s going to be an improvement, but you also have anxieties about where the family photos will go, and what to do with all those sentimental knickknacks you’ve accumulated over the years. But before...
“What Keeps Retail CEO’s Awake At Night?”

“What Keeps Retail CEO’s Awake At Night?”

1)     Cash flow? 2)     Staff Problems? 3)     Supply issues?   If you guessed all 3, you’d be …wrong. The one thing that can eat into those quiet restful hours is the thought that a customer might leave one of their stores unhappy. The prospect of an unhappy...
The DOs and DON’Ts of Online Surveys

The DOs and DON’Ts of Online Surveys

With online surveys being the bread and butter of almost every organisation’s annual research budget, it’s important to know how to get the most out of your spend. However, as research providers we are often faced with having to make the impossible work,...
Trend: Online Consumer Tribes

Trend: Online Consumer Tribes

In the past, well, the days before the internet and e-commerce, people would actually believe adverts on the TV and of course the opinions of their neighbours, family and friends. But then that changed, consumers started to wise up to the grandiose promises of...
Insights Now, May Be The Key To Survival Later

Insights Now, May Be The Key To Survival Later

Insights are the first to suffer… Every time the economy takes a down turn, the first thing that many businesses (unwisely in my opinion) is cut marketing and advertising budgets – and the insights that come with them. To me, this makes no sense at all. If every...