4 Ways To Measure Customer Satisfaction
In the past decade, there are four Customer Satisfaction methodologies that have become popular, and are now considered the primary methods for reporting on customer satisfaction as well as assessing levels of customer loyalty: Net Promoter Score NPS The Net Promoter...
Why Wireframing Is Important (Essential) To Design
The importance of wireframing is highly disregarded. Too often this step is omitted from the site build process in favour of keeping time and saving budget, but this can be a horrible mistake. This part of the process is often overlooked due to lack of knowledge in...
Investing In Company Culture To Drive Customer Experience
The term ‘company culture’ is often used by management gurus who stress that without an idealised version of this ephemeral term, a company is rudderless and doomed to flounder on the competitive shores of today’s fast paced business environment. But what exactly is...
The Influence of Design on Customer Experience
Design can often be overlooked as simple aesthetics. Applying eye-catching visuals to a website, brochure, application or company branding. While this is obviously true, it is only the most miniscule aspect of the entire spectrum of design and what it can do for your...