Bigger Voice = More power! Social media has brought about change in the way that people connect to one another, by bridging time, distance and creating virtual communities. Another key note is the amount of power and the voice that social media platforms have given to...
Retail has been changing for some time due to the growth of online (and mobile) shopping. It’s easier than ever – a few taps or clicks – for customers to discover your competitors and make a snap judgment. The customer journey can involve any combination of retail and...
There was a time when marketers used a vague audience targeting approach. Broad age group categories and other imprecise data points fuelled hit-or-miss marketing campaigns. But social intelligence that provides fine-tuned data has become the key to successful digital...
Corporate social investment (CSI) is an important process for businesses to give back and create positive social change. Positive change, however, requires research-backed understanding of foreseeable and eventual impacts. Here are five reasons why measuring impact...
For many organisations, the greatest challenge on the Social Engagement Journey is managing risks associated with social media. These are very valid concerns, as every tweet, wall post, or blog entry opens up our brand to some level of risk. The key to moving forward...
There is so much variety out there. Every option of every product in any size, shape, colour or variance is available to the consumer. People are spoilt for choice, which only means that it’s increasingly more difficult to compete against other suppliers in the...
We use cookies on our website to give you the most relevant experience by remembering
your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
However, you may visit "Cookie Settings" to provide a controlled consent or review our Privacy Policy
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. Privacy Policy
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
