Four Ways To Create Customer Loyalty In Retail
Retail has been changing for some time due to the growth of online (and mobile) shopping. It’s easier than ever – a few taps or clicks – for customers to discover your competitors and make a snap judgment. The customer journey can involve any combination of retail and...
Why Social Intelligence is Now Key to Success
There was a time when marketers used a vague audience targeting approach. Broad age group categories and other imprecise data points fuelled hit-or-miss marketing campaigns. But social intelligence that provides fine-tuned data has become the key to successful digital...
5 Reasons why you need to measure the impact of your CSI initiatives
Corporate social investment (CSI) is an important process for businesses to give back and create positive social change. Positive change, however, requires research-backed understanding of foreseeable and eventual impacts. Here are five reasons why measuring impact...
Understanding The Risks Attached To Social Media Marketing
For many organisations, the greatest challenge on the Social Engagement Journey is managing risks associated with social media. These are very valid concerns, as every tweet, wall post, or blog entry opens up our brand to some level of risk. The key to moving forward...