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How social media is impacting consumerism

How social media is impacting consumerism

Bigger Voice = More power! Social media has brought about change in the way that people connect to one another, by bridging time, distance and creating virtual communities. Another key note is the amount of power and the voice that social media platforms have given to...
Four Ways To Create Customer Loyalty In Retail

Four Ways To Create Customer Loyalty In Retail

Retail has been changing for some time due to the growth of online (and mobile) shopping. It’s easier than ever – a few taps or clicks – for customers to discover your competitors and make a snap judgment. The customer journey can involve any combination of retail and...
Why Social Intelligence is Now Key to Success

Why Social Intelligence is Now Key to Success

There was a time when marketers used a vague audience targeting approach. Broad age group categories and other imprecise data points fuelled hit-or-miss marketing campaigns. But social intelligence that provides fine-tuned data has become the key to successful digital...
Creating Customer Loyalty In The Retail Environment

Creating Customer Loyalty In The Retail Environment

There is so much variety out there. Every option of every product in any size, shape, colour or variance is available to the consumer. People are spoilt for choice, which only means that it’s increasingly more difficult to compete against other suppliers in the...
Improve Market research & engagement with Vox pops

Improve Market research & engagement with Vox pops

Many tactics for gathering consumer perspectives are time-consuming or costly. Time spent setting up appointments for long-form surveys can be spent more effectively on Vox Pops, short and informal interviews that provide a more casual and streamlined means for...
4 Ways To Measure Customer Satisfaction

4 Ways To Measure Customer Satisfaction

In the past decade, there are four Customer Satisfaction methodologies that have become popular, and are now considered the primary methods for reporting on customer satisfaction as well as assessing levels of customer loyalty: Net Promoter Score NPS The Net Promoter...
Why Wireframing Is Important (Essential) To Design

Why Wireframing Is Important (Essential) To Design

The importance of wireframing is highly disregarded. Too often this step is omitted from the site build process in favour of keeping time and saving budget, but this can be a horrible mistake. This part of the process is often overlooked due to lack of knowledge in...