Bigger Voice = More power! Social media has brought about change in the way that people connect to one another, by bridging time, distance and creating virtual communities. Another key note is the amount of power and the voice that social media platforms have given to...
Retail has been changing for some time due to the growth of online (and mobile) shopping. It’s easier than ever – a few taps or clicks – for customers to discover your competitors and make a snap judgment. The customer journey can involve any combination of retail and...
There was a time when marketers used a vague audience targeting approach. Broad age group categories and other imprecise data points fuelled hit-or-miss marketing campaigns. But social intelligence that provides fine-tuned data has become the key to successful digital...
Corporate social investment (CSI) is an important process for businesses to give back and create positive social change. Positive change, however, requires research-backed understanding of foreseeable and eventual impacts. Here are five reasons why measuring impact...
For many organisations, the greatest challenge on the Social Engagement Journey is managing risks associated with social media. These are very valid concerns, as every tweet, wall post, or blog entry opens up our brand to some level of risk. The key to moving forward...
There is so much variety out there. Every option of every product in any size, shape, colour or variance is available to the consumer. People are spoilt for choice, which only means that it’s increasingly more difficult to compete against other suppliers in the...
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