by Interact RDT | Apr 16, 2019 | Market Research
One doesn’t typically attach a return on investment (ROI) to market research. ROI usually refers to a monetary value, and there typically isn’t one associated with your market research teams and the work they do. Why is this important? When it comes to marketing...
by Interact RDT | Apr 12, 2019 | User Experience
User research has an extensive role to play in product development and design. After all, it’s the end user that is going to purchase the product, so it’s important to know that they would benefit from it. But how do you gather the right kind of research in order to...
by Interact RDT | Apr 8, 2019 | Customer Experience
As a business, brand or retailer, you are constantly looking for ways to retain your customers and keep them engaged. If you’ve already cottoned onto the fact that customer experience is the right route to follow, then kudos to you! Only thing is, the customer...
by Interact RDT | Apr 2, 2019 | Customer Experience
In retail, there are certain ways to distinguish yourself from your competitors, but the one defined route creating the largest divide is optimal customer experience. Stores offering an experience to remember, are winning over their customers, and competitor’s...
by Interact RDT | Feb 27, 2019 | Market Research
Your support team could be the holy grail of market research, but you just don’t know it yet. If you think about it, it’s a direct line to your customers and they’re usually giving you the gold on what it is they’re battling with or unhappy with. In some instances,...
