by Interact RDT | Nov 16, 2018 | Market Research
Market research should be the basis of a marketing strategy. It forms the foundation upon which ideas and concepts are born, based on the outcome of various research techniques conducted with customers or general members of the public. But when it comes to actually...
by Interact RDT | Oct 22, 2018 | Market Research
The technological revolution has resulted in increasingly blurred lines between a customer’s online and in-store experience. This process has also given market researchers deeper insights into not just what and why consumers buy what they do, but also how they shop....
by Interact RDT | Oct 16, 2018 | User Experience
Personalisation is a key component of user experience that most businesses actively use. Being able to deliver personalised experiences that cater to your users’ preferences and immediate needs is key to customer satisfaction. Yet personalised, human messaging isn’t...
by Interact RDT | Oct 9, 2018 | Market Research
With every progression in our digital evolution, we move further into a world where more marketing opportunity exists. In April of 2016, Facebook’s announcement to introduce the facility for chatbots to help brands and businesses manage their pages has opened new...
by Interact RDT | Oct 2, 2018 | Customer Experience
Customers have high expectations and these are constantly growing as they realise the power of their choices and how brands need to work to win them over. Customer experience has become a massive part of how customers pick and choose their products or services, and...
