by Interact RDT | Sep 20, 2018 | Customer Experience
We are all coming to realise that in order to set yourself apart from any competitor, you need to invest time, budget and resources into delivering a positive customer experience (CX). Customers know where they can get good service, and they will gladly invest their...
by Interact RDT | Sep 14, 2018 | Market Research
Effective market research can deliver ample information about your target audience, which can align to strategy and implementation. It forms the basis of everything you create and gives you direction when launching campaigns. There are numerous ways of conducting...
by Interact RDT | Sep 11, 2018 | User Experience
As a manager, you are expected to have a certain level of knowledge that you can pass onto your team, even if it’s by way of guidance or ushering towards a certain way of thinking. If you work in user experience (UX), then there are some concepts that you definitely...
by Interact RDT | Aug 10, 2018 | User Experience
If you ever thought that you could just go in and build an application without doing any research into the who, what and why, then you’d probably find that it would fall short before it even took off. Building apps impulsively means that you’re building for yourself...
by Interact RDT | Aug 7, 2018 | Customer Experience
Many customer experience professionals started their careers in market research. Both areas of expertise look at insight into customer sentiment and how they can use that information to improve a product or service. Insight is gained in disparate ways, but the...
