Whether you’re in the process of developing your brand or corporate identity (CI), you already know how easy it is to get it wrong. Possibly because you’ve not researched the audience you’re crafting an identity to serve, or because your brand is not consistently...
In our last article, we talked about a couple of examples of brands making huge missteps with their corporate identities. One would think that large, well-established brands would know better than to make such mistakes, but as it turns out, many brands are simply bad...
One doesn’t have to look far to find organisations who have fumbled on communicating the values of their corporate identities over the past decade or so. As brands try to cater to the social awareness of more connected, informed, and demanding audiences, more and more...
Spring has sprung. There’s an energy in the air and a fresh sense of rebirth. And it’s in the spirit of rebirth, and in recognition of our own recent brand makeover, that we wanted to take a few minutes to talk about brand and corporate identity. Because, whether...
A great deal has been written and documented about personas. When done correctly, personas present you with a better understanding of who your customer or audience is and what their needs are. In this way, you can design your marketing message, product, user-interface...
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