A Brand They Can’t Refuse

A Brand They Can’t Refuse

How to build a bulletproof brand experience this November You know the year has run its course when tinsel, fairy lights, and festive music are everywhere. But before we brace ourselves for the festive season, a subtle breeze of the highly-anticipated Black Friday...
Loyalty wanted: dead or alive

Loyalty wanted: dead or alive

Are loyalty programmes the holy grail of customer experience (CX) and the secret to true loyalty? The average South African has nine loyalty cards. Why? Because of rewards, benefits, points, and cash back… But is it really working? After all, there’s a big difference...
Who’s To Blame? Maybe It’s UX.

Who’s To Blame? Maybe It’s UX.

5 signs your website could be a UX fail User experience (UX) makes or breaks your website. You know this already. We hope. If people aren’t having a good time (i.e. everything’s doing what it should do, beautifully) on your website and you’re the only one who thinks...