The Benefits Of Good CX On Brand Equity

by | Jun 25, 2018 | Customer Experience, Ebooks & Downloads

Brand equity is a term used to describes a brand’s value as determined by customers’ perception of the brand. Customer’s perception of the brand is heavily influenced by their customer experience with the brand.

If people have positive connotations associated with a brand; it has positive brand equity. Learn more about the impact CX has on brand equity in this eBook.

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