The Overlooked Reality of Quantitative Metrics In UX

by | May 21, 2018 | Ebooks & Downloads, User Experience

When trying to establish the experience a user is having when interacting with a interface, qualitative and quantitative data is often collected.

However, many companies tend to prioritise quantitative data over qualitative data regardless of the study at hand. 

This ebook aims to analyse different metrics and specific factors within them, in order to have a better understanding as to why quantitative data should not always be the primary factor when assessing the user experience of an interface.

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