Corporate environments are often hostile to innovation. Entrenched cultures of non-communication between departments, internal bottlenecks and rigid corporate values can make it difficult to try new things and embrace an agile, startup mentality. Here are UX principles you can apply to the way you do business to break away from less effective and outmoded organisational models:
Tell A Great Brand Story
The best user experiences communicate not only what your business does but why. A great customer experience lets the customer experience first-hand the core values that make your business great. Create a story that your employees can embrace. Define new company values that employees can carry forth in all their customer experience iterations.To be an innovator in the corporate world, become an expert storyteller. Once employees believe in your brand’s story, investment in your brand and its ethos will shine through their work.
Choose Innovative Values As Base Measurements For Employee Performance
User experience is all about innovation, yet innovation is based on core values. Employee performance ratings are often based on classic key performance indicators. Instead, measure employees on the degree of successful innovation they showed in crucial projects. This encourages employees to engage in informed, strategic innovation.
Eliminate Obstacles
Creating a great UX design is all about minimising friction and making it as easy as possible for the visitor to navigate to where they want to be. This UX principle is equally applicable in a corporate environment. Create a collaborative environment where team members have more freedom to navigate problems and find creative solutions. A start-up mentality means ensuring that every employee is free to contribute their best ideas. Collective insights are pooled and used, rather than buried beneath layers of management.
Use Feedback To Refine Shifts In Corporate Culture
Iterative feedback is a crucial principle of UX – using insights gained from altering user experience to further improve subsequent changes. The same principle works for developing a healthier corporate culture. Some innovations may yield great productivity boosts. Others might fall flat. Yet without a strategy and culture of constant testing and pushing beyond existing organisational boundaries, practices can easily become static and stagnant.
Do you need help applying UX principles to your day to day operations? Contact Interact RDT today.