Imagine a tool that could help you understand how your customers are using your digital channels. A tool that could highlight flaws in your user journeys and help you smooth out the online experience for your potential customers.
Interact is proud to launch the Digital Performance Tracker – a tool that gives you invaluable insight into how users navigate through your digital properties. It also gives you a front row seat to what your competitors are doing to win customers and conversions and how you can manipulate this information to suit your business.
How Does It Work?
Using a combination of usability tests, followed by a questionnaire that focuses on usability, credibility, loyalty and appearance (UCLA), we are able to gain insider information on how a user navigates a certain application. This includes how and where they encounter problems or errors and how they experience the overall offering.
In addition to the personal insight a business can gain into the operation of their own applications and digital properties, comparative data can also be gleaned from other similar competitor sites and applications to see how your business measures up.
Benefits Of Digital Performance Tracker
Aside from gaining detailed insight into your competitors and how potential customers use your applications, the Digital Performance Tracker also gives you access to an extensive global body of information from UX experts.
Using all of this information, you can determine what you’re doing right or wrong in the digital space and use this to the advantage of your business.
- Discover how you rank against your competitors in the digital space
- Find out where your digital marketing weakness are
- Find out where your digital marketing strengths lie
Get access to the Digital Performance Tracker and use inside insight to take your business to the next level.