Our Business Development Manager, Craig Berman chats to Jeremy Maggs about the LSM 4-7 market and how to gain a deeper understanding into this group.
Data Hoarders Beware: Why More Customer Data Doesn’t Equal Better CX
Brands are drowning in data but struggling to connect with customers. More data doesn’t mean better CX—it means more noise. To design meaningful experiences, collect less, focus more, and turn insight into action. Don’t hoard data—use it to truly help.