A couple of months ago, we were asked by one of our clients to help them measure the experience delivered through a sampling campaign (for Orbit Chewing Gum) that was conducted in restaurants and also to determine how effective the campaign was in converting recipients of the campaign to actual Orbit users.
To satisfy their requirement, we used a combination of two research techniques:
- Our unique Onsite Insights methodology to assess the brand experience impact of the sampling campaign itself.
- Telephonic surveys 2 weeks after the campaign to determine how effective it was in converting people to active users.
The reason I am posting this blog is that I see our client, Nine Mile has done some PR about the campaign on BizCommunity.
If you’d like to read more about their campaign and the effectiveness of sampling, click here
Yours in experience,