The following designs were done as concept work for a Vodacom Summer campaign in order to promote their prepaid and contract offerings over a 30 day period.
The idea behind the concept was to get customers to actively participate in the campaign by sharing their best summer pictures. Each day the picture with the most likes would determine the winner. In the spirit of summer, Vodacom would then have ice cream delivered to the lucky winner.
This would get customers to share their pictures under the hashtag #shareyoursummer driving traffic to the website via social media.