TransUnion is a international credit bureau currently expanding their business within the African market. As part of this expansion they wanted to launch a new service offering in Kenya, this new service allows consumers to get their credit status simply by sending an sms.
This allows consumers to know what their current credit status is before shopping around for credit. Not only this but the new service allows consumers to also request their credit report and a clearance certificate.
The main objective of the campaign was create awareness of the new service whilst educating consumers on the importance of managing their credit correctly.
Interact delivered exceptional service in enabling us to launch a new consumer credit status solution to the Kenyan market.
When we engaged with Dave and his team we had minimal time to execute against considerable deliverables however the team were highly enthusiastic and professional ensuring on-time delivery of the campaign.Jessica Markram // Marketing Communications Specialist