The New Vehicle for Research
Taxi Research provides a captive audience
With Taxi commuters making up 69% of the workforce in South Africa, Taxi research provides our clients with a captive audience to ask the questions that really matter to their brand.
We place our qualified fieldworkers in the taxis, and they capture surveys once commuters have boarded. The quantitative based surveys are designed to be concise, and offer a view into the profile of respondents, as well as their opinions and views.
We have access to 1000’s of taxis around South Africa, and depending on the requirements of our clients it is possible for us to select the routes most relevant to them based on provinces, areas and even specific billboards or activations along the routes.
a cost effective way of conducting research
In this way, Taxi Insights is incredibly useful for ad testing, as well as brand awareness surveys. The method can also be used to get deeper insights into consumer behaviour such as product usage, preference and purchase behaviour amongst a very relevant consumer group.
It is a flexible solution to consumer research with organisations being able to select anything from 1 route per week, to multiple routes over time, or at regular intervals. There is no limit to the number of responses or time in field and the method itself is a cost effective way of conducting on-going research.
Easy Access To The Lower LSM market
Research is Conducted & Facilitated By Professionals
Access to 23 000 Taxis
Select From a Wide Variety Of Different Routes