Get Qualitative Insights
Not Just Stats
WHAT IS BEING SAID ABOUT YOUR BRAND?
Social Listening is a qualitative approach to social media monitoring that pairs technology with human expertise in order to deliver insights rather than numbers.
We use specially purposed online software to track brand, industry and product names mentioned across the internet. The broader the keywords, the more data will be returned.
THE relevant consumer conversations
We filter the data to represent specific countries allowing us to pick up on relevant consumer conversations and critiques that are not limited to brand owned pages and sites.
Our researchers then conduct their systematic analysis using the Grounded Theory. By categorising and separating the resulting comments and posts into themes; it makes it possible to easily pick up on patterns and recurring sentiments.
Simply put, the data collection itself informs the hypothesis, rather than the other way around.
Provides Qualitative Insights
Uncovers Conversations About Your Brand, Products And Industry
Identify Trends, Patterns & Sentiment
Monitor Competitor Activity