Using Real Customers To Gauge The Experience You Offer
IT’S ABOUT THE EXPERIENCE
We believe the purpose of Mystery Shopping is not purely to audit service delivery, and certainly not to rout out underperforming staff. While impeccable service delivery is vitally important, it is a requirement and not a differentiator. A unique experience however, is.
The Interact RDT Mystery Shopping methodology measures all the components that go into a brand’s intended experience in order for our clients to properly differentiate themselves from their competitors and most importantly to offer their customers a truly unique experience.
WE DO IT DIFFERENTLY
We use real consumers to do our mystery shopping because often professionals become desensitised and mechanical in what they do. But an actual customer or every day consumer feels the experience, and they see things from their own perspective.
The Mystery Shopper’s Survey is broken down into smaller sections; each relating to specific experiences. The Survey is digital and available online. This means that Mystery Shoppers can complete them with ease, using the internet enabled device (iPad, Smartphone, Tablet) they are most comfortable with; and we are able to capture their feedback online and in real time.
Measures the Actual Experience Delivery
Uses Real Consumers Not Professionals
Surveys Are Convenient & Inconspicuous
Uncovers Relevant Insights In Real-Time