Market Research Online Communities
Modelled On Social Networks
Market Research Online Communities (MROCs) are the best way to draw insights without respondents feeling like they are doing research. Unlike targeted quantitative surveys, MROCs are focused on discussions; and unlike focus groups, participants are able to share their opinions at their convenience.
Our MROC interface and functionality is modelled on social networks, so people intuitively know how to use it. And sharing isn’t limited to written feedback, as members are able to access and share their opinions through multimedia such as pics and videos.
Insights Driven by a community
Members can also rate their ideas and the ideas of others, giving more substance to suggestions and allowing for smart innovation. In fact, in the MROC environment the moderator gets to know the community, and keeps conversations and discussions going.
It isn’t simply a once off question and answer session, so MROC members tend to become more comfortable, more at ease, and far more willing to contribute their honest opinions on a daily basis.
Interface Modelled On Social Networks
Convenient And Secure For Participants
Effective Tool For Qualitative Research
Accessible From Any Internet Enabled Device