Assess The Presentation, Price & Position Of Your Products
understand The Environment Your Products Are In
Store and Product Audits are an ideal methodology for quick, simple research which will help you see your products and branding in-store just the way your consumers do.
Physical product placement is only one aspect of our research. We establish physical product placement in relation to competitor products & promotions which helps you understand the store environment and layout that your products are in, and most importantly, how to optimise it.
Store Audits assess the presentation, price & position of your products as well as promotions across multiple stores and multiple chains in order to correlate this information with resulting insights around your branding and product placement.
We are able to rectify potential problem areas such as placement, pricing and stock in line with client’s product map, whilst capturing photographic evidence of both before and after the intervention.
You can be assured of accurate results as we use qualified researchers and fieldworkers to conduct the audit which is conducted in real time using the most advanced technology. By using independent observers it eliminates the bias that might otherwise be present in internally driven audits.
Understand How Your Product Is Being Displayed
Identify Positioning In Relation To Competitor Products
Check That Pricing Is Clearly Marked
Ensure Visibility Of Promotional Material