Understanding Perceptions One On One
A Qualitative Approach To Gaining Key Insights
While face-to-face interviewing may be seen as a more traditional methodology, it offers our clients a wealth of knowledge and insight, and allows for a more facilitated, qualitative approach to research.
Interviews are also held at a location and time best suited to respondents, so the quality of insights is never hampered by any potential discomfort caused to them. The interviews are an efficient, qualitative way of gaining key insights surrounding more specialised objectives.
Particularly with higher LSM and priority respondents, we allocate our research analysts to personally interview respondents and analyse the resulting insights.
Captured In The Moment
Through this highly targeted methodology, we ensure that high priority respondents are treated with the utmost professionalism, and that no insight is overlooked – but rather captured in the moment by a qualified analyst.
The reputation and standards of our clients are adhered to, and they are able to get feedback from their clients without any inconvenience to them.
Qualitative Approach To Research
More Convenient For Respondents
Individual Attention Is Given
Adds Exclusivity & Professionalism