Understand Your Different Customers
Understand Motives Behind Behaviour
It is vital for your business to identify the different types of customers you have in order to ensure that your products, services & communications align with your different personas.
Its all about focussing on the motives behind customer behaviour. We pay attention to why someone is doing something not just what they are doing.
Buyer personas are created using existing data, demographics, behaviour patterns, motivations & goals. This is done to better understand what spaces different customers spend their time in so that you can be there too, in a relevant way.
Tailor Product & Service Offerings
Not only this but buyer personas act as a guide for product and service development. If you identify what your customers are trying to achieve you can tailor your products and services to help them reach their goals.
Buyer personas also go a long way in helping you develop the right content and communications that resonate with your different customers. Content and communications need to be created in such a way that it is attractive to your customer and this can only be done by understanding what drives them.
Personas Are Created Using Existing Data
Understand The Motives Behind Customer Behaviour
Acts As a Guide For Product & Service Development
Helps Tailor Content & Communications