Measuring Your Brands Performance
What Is The Perception Of Your Brand?
Consumers now, more than ever have a powerful voice both online and in the real world. It is therefore crucial that brands have a key measurement with which they can track their presence, performance and the perceptions surrounding them, through the eyes of the consumer.
The Brand Tracker does just that, and allows you to keep your brand consistent and current through real consumer feedback. You also have the option of conducting various background research to establish your brand priorities, or you can simply provide us with your desired areas of focus.
This means that whether your organisation has already identified the factors most important to your brand, or you would like to establish these factors before measuring against them, the tracker can be customised to suit your requirements.
Defining The Success Factors
Once the key factors that affect your brand, as well as the main areas of focus are established, we design the Brand Tracker survey to measure your brand from awareness and usage to attitudes and perceptions.
Once the data is collected, our researchers analyse and present the findings to you. This analysis becomes more detailed and beneficial with each iteration of the survey as the data builds on itself over time.
In fact, the Brand Tracker gives you the opportunity to find common threads through the consistent repetition of questioning. You also gain invaluable insight into the growth and decline of your brand, as well as its performance in relation to competitors.
Track Your Performance Over Time
Benchmark Yourself Against Your Competitors
Understand Attitudes & Perceptions
Evaluate The Effectiveness Of Marketing Programs