Ad Testing & Research
Get It Right The First Time
We understand that the costs of advertising are exorbitant; from hiring a creative agency, to production and media buying. However, the cost to your brand if you don’t get it spot on are even greater.
If incorrectly implemented, organisations risk thousands of man hours, millions of rands and the alienation of their customer base.
Many agencies conduct advertising research that focuses on the projected ROI using complex models that are often impractical. We think about it differently. Before you can quantify your advertising spend, you must qualify it.
Bringing Customer Experience Into The Fold
Our brand was founded on the principles of creating great customer experiences; and this simple philosophy extends to how we test advertising – from concept to release.
The messages relayed in every piece of communication that leaves an organisation are assessed not only on the basic principles of advertising i.e. brand equity, brand amplification, brand positioning, breakthrough and brand linkage; but also on how that communication enhances the customer’s experience.
Concept Mapping Allows Us To Test Media at an Early Stage
Perception Mapping Plots Brand Relevance & Opinion
Image Mapping Highlights Areas That Catch The Consumers Attention
Video Analysis Allows Customers To Rate Video as It's Being Viewed