Look out for Interact’s new ad campaign which will make its first appearance in the June/July edtition of the Samra Journal to be distributed at the annual Samra conference.
The campaign seeks to demonstrate the power of using an Online Panel as a new methodology and technology for gaining insights into the consumer psyche. The ads do so by posing questions to businesses on the understanding they have of their consumers and then provides new-found insights which might come as a surprise to some. The combination of imagery and insight gives the campaign a tongue and cheek feel, showing that one can in fact have a bit of fun with research.
“We are very happy with the campaign as we feel it demonstrates that consumers can be far more complex than we perceive them to be. In addition to this it shows how using new technologies and methodologies can provide new consumer insights” says Gary Greenfield, Managing Director.