Customer Experience

Why Customer-Centric is better than Customer Focus

26 Jun , 2017  

customer-process

There was a time when marketers spoke about ‘focusing’ on the customer, and it’s true that the customer and how you monetise leads can make or break your business. Yet focusing on customers is not synonymous with a far more profitable approach: customer-centricity. Both customer focus (CF) and customer-centricity (CC) refer to building your app […]

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User Experience

Three Concepts to Ensure Your App Boosts Company Value

19 Jun , 2017  

User Experience

  The global success of certain apps – think communication apps such as WhatsApp and Snapchat – has led many businesses to seek ways to capitalise on the massive growth of the mobile device market. Although mobile apps generate billions in revenue every year, not all apps profit equally from this growth. An app that […]

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Customer Experience

Five Reasons To Use CX Data To Improve Customer Satisfaction

14 Jun , 2017  

Customer Satisfaction

Agile, iterative marketing strategies allow insightful, incremental testing and reap results. Yet it’s difficult to decide what app or website improvements to implement without customer experience insights. This requires customer experience (CX) data that will guide smart decisions. Sources you can use to gather customer experience data include customer surveys, heatmap recordings, and text analysis […]

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User Experience, Downloads

Ebook: Designing The Perfect Intranet For Your Business

6 Jun , 2017  

Intranet

A well-designed intranet can serve your company’s communicative needs far better than a third-party service. Because it’s designed with your specific needs in mind. A user-friendly intranet helps employees quickly get and stay up-to-date on team projects and the latest company announcements. So how do you design the perfect company intranet?  First, Why Use An […]

Customer Experience

Five Mistakes That Could Cost You Customer Engagement

5 Jun , 2017  

Customer Engagement

It goes without saying that engaged, stimulated customers who are enjoying their experiences with your brand are more likely to convert or be upsold to products successfully. Yet customer engagement is a multi-faceted subject that many businesses get wrong. Here are five mistakes that could be costing you customer engagement (and what to do about […]

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User Experience

How to Use Information Architecture to Create Strong UX Designs

22 May , 2017  

UX Designs

Information architecture (IA) is the overall structure that helps UX designers create websites, apps and intranets that are easy to use and understand.  Read our six tips for executing IA skilfully so that your users enjoy the most frictionless experience possible: 1. Define Product Goals And Keep Them Central First ask what the final product […]

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Customer Experience

Eight Rules To Develop A Product People Adore

19 May , 2017  

product

  Product development is challenging. Although circumstances beyond your control can affect your product’s performance, there are many things you can do to give your final product the strongest possible chance of success. If you’re building the web or mobile app, consider these eight rules: 1. Involve Real Customers In Development To avoid creating a […]

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User Experience

How to Draw Generation Z Customers and Employees

17 May , 2017  

Generation Z

  The debate about where digital trends are headed has long focused on millennials. Yet Generation Z – individuals born from the late 1990s into the late 2000s – is an important emerging segment. Many brands are investing in researching and understanding what drives Generation Z as shoppers and job-seekers. Here are several pointers on […]

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User Experience

Converting Millennials: Create A Unified Cross-Channel User Experience

15 May , 2017  

User Experience

  An ‘omnichannel’ marketing approach is vital for catering to a young millennial audience. There’s a difference between omnichannel marketing (making consumer experience across all your channels unified) and multichannel marketing that treats each channel separately. So why is a unified approach better for converting millennials? Millennials Expect Streamlined, Integrated Experiences Across All Channels Millennials […]

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Market Research

A Snapshot Into The Role Of Customer Personas

15 May , 2017  

Market Research

Why Are Customer Personas Relevant?  With a competitive landscape so fierce, knowing who your customer is and how best to deliver quality service to them has become more important than ever. It is one thing to know customer’s ages, income brackets, gender and ethnicities but another thing completely to know them in “real life” – […]

User Experience

Why Should You Invest In UX Design?

25 Apr , 2017  

UX-design

User experience is an area of site or app development where business leaders are sometimes hesitant to invest. This may be because the field is still relatively young. Or because the direct impact any investment will have on objectives such as sales isn’t measurable without testing. Here, then, are four reasons to invest in UX […]

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Customer Experience

Improve Customer Engagement With These Easy Strategies

18 Apr , 2017  

Customer

Strong customer engagement is something every business desires, but not every business has the necessary strategy to achieve it. As the digital space evolves and changes, many businesses try the latest gimmicks, forgetting to put the customer first. Human-centred, interruption-free customer experience is what most customers prefer. Nobody enjoys being harried into a purchase. Here […]

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