User Experience

Five Tips for Using the F Pattern to Improve User Experience

27 Sep , 2017  

User experience

Understanding how your users scan and process the content on your website or in your app is key to great information hierarchy and delivering a smooth user experience. Due to the sheer volume of information available at lightspeed, most users scan information first before in-depth reading. Eye tracking insights have revealed users scan content following […]

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Customer Experience

Five Ways Customer Care and CX are Merging

20 Sep , 2017  

customer care

Customer care has seen constant innovation in recent years, from sophisticated chatbots that provide real-time assistance with customers’ challenges to augmented reality integrations that enable customers to use digital aids in real-world environs. Businesses are constantly looking at new ways to merge customer care with good customer experiences. Here are five ways this continues to […]

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Customer Experience

Nine Customer Experience Tips for Higher Conversions

13 Sep , 2017  

Great customer experience has always been a foundation of business success. Modern day competition and digital disruption have made good CX even more essential, as competitors are truly moments away for any potential customer. Here are nine tips to increase your conversions through enhanced CX:   Know Your Current Customer CX In Detail Having a […]

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Market Research

Top Market Research Trends In 2017

6 Sep , 2017  

Traditional market research methods have become less reliable due to disruptive technologies as well as constantly shifting patterns in user and customer behaviour. These rapid changes in the digital space mean that businesses in 2017 need iterative, rapid research processes rather than old-style annual surveys.   Here are five of 2017’s top market research trends […]

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User Experience

Why User Testing Your Own Product Is A Bad Idea – OLX App Review

31 Aug , 2017  

User Testing

Introduction The growth of mobile app development since the introduction of the iPhone and the App Store has started a revolution in the online space. Many businesses have not only started providing products and services via mobile apps but in many cases, the mobile app has become the product. This calls for a need to […]

User Experience

How Will AI Benefit UX and Personalisation?

21 Aug , 2017  

AI

Personalisation is a key component of user experience that most businesses actively use. Being able to deliver personalised experiences that cater to your users’ preferences and immediate needs is key to customer satisfaction. Yet personalised, human messaging isn’t always scalable, especially for small businesses. This is where AI is making personalisation easier. How will personalisation […]

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Market Research, User Experience

Five Benefits of VR for Market Research

16 Aug , 2017  

VR Market Research

Recent times have seen countless businesses embracing the exciting potential of virtual and augmented reality (VR and AR). Many businesses and app designers are making VR part of their product, but it also holds great potential as a market research tool, enabling simulations that give businesses fast insights into actual customer behaviour. Here are five […]

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Market Research

What Are Consumer Insights And How Are They Changing?

15 Aug , 2017  

Market Research

Consumer insights are discoveries about consumer behaviour or intent that you have not previously discovered. Market research has traditionally been used to uncover insights because they give businesses clearer understandings of complex situations and solutions. Often, insights revolutionise, allowing new thoughts on old topics by giving teams deeper understanding of complex consumer – i.e. human […]

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Customer Experience

Six Tips for Creating Better CX

10 Aug , 2017  

Better Customer Experience

Whether your business is large or small, new or established, exceptional customer experience (CX) is key for growth. Small businesses must often condense customer interactions to single touch points since they have smaller teams. This makes building relationships through great CX – and not just nurturing leads with a sales focus – crucial. Here are […]

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Customer Experience, User Experience

3 Ways Chatbots Are Changing Customer Experience

17 Jul , 2017  

Chatbots

In recent years, as artificial intelligence (AI) tech has developed and improved, more companies have been implementing chatbots (virtual customer support agents) to enhance customer relationship management and overall customer experience. Here are three ways chatbots are changing customer experience: 1. Chatbots Make It Easier For Customers To Get Responses To Common Queries One of […]

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Customer Experience

Six Business Trends Driving Customer Experience Innovation

13 Jul , 2017  

Customer Experience

An ‘us too’ approach to customer experience isn’t the way for a business to expand and grab hold of its target market’s attention. Instead, using business trends to innovate and deliver exceptional customer experience is the key to success. Here are six business trends driving customer experience innovation: 1. Retail Gets Service-Oriented Because customers can […]

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Customer Experience

How To Measure Customer Experience To Improve It

11 Jul , 2017  

Customer Experience

Customer experience (CX for short) is a key contributor to your bottom line. Disgruntled customers quickly seek greener pastures. It’s crucial not only to monitor and act on the right metrics for customer experience improvements but to invest in ongoing optimisation. Here are five ways to make customer experience measurement and iteration more effective: 1.Get […]

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