Miscellaneous

Errors to Avoid When Using Chatbots to Engage Customers

24 Apr , 2018  

Chatbots are amazing, they can be used to engage customers by using a combination of artificial intelligence and natural language processing. They allow you to engage customers in personalized conversation which can help increase sales and provide customer service. One of the first companies to actively adopt the use of chatbots is  <a href = https://www.16best.net/nordstrom/>Nordstrom</a>, […]

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Customer Experience

Maximise Customer Feedback By Making It Simple To Carry Out

18 Apr , 2018  

Customer Feedback

The digital space offers a multitude of opportunity for businesses to gain insight into how their customers are experiencing their brands and service thereto. Simply having repeat visits to your website will tell you that customers are interested or intrigued by what you have to say. Time spent on site and pages per visit are […]

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Market Research

Taking Market Research Beyond The Questionnaire

11 Apr , 2018  

The age-old questionnaire has been a trusty steed that has carried the area of market research through many years. But as with any aspect of our ongoing evolution, it was bound to reach a stalemate. That’s not to say that questionnaires are dead and buried, but rather that they need to be rethought in order […]

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Customer Experience

Four Ways Technology Delivers A Personalised Retail Customer Experience

4 Apr , 2018  

Retail Customer Experience

Across the competitive landscape of the retail industry, we are starting to see a massive trend as retailers adopt more technological practices in order to enhance their customer experience. It has been accepted that the customer is at the center of every retailer marketing efforts and that by ensuring that all practices are geared towards […]

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User Experience

A Quick Guide To User Experience (UX) Research

19 Mar , 2018  

Designers are often faced with the task of designing experiences, products or services that represent a brand or business. Taking a user-first approach to this process is the best foundation you can lay for your business and the impending success thereto. In order to understand how best to present your brand experiences to your audience, […]

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Customer Experience

Common Voice Of The Customer (VoC) Challenges

15 Mar , 2018  

Voice Of The Customer

Voice of the Customer (VoC) is a means to capturing customer reviews, sentiments, preferences and aversions, and using them to the brand’s advantage. Taking customer expectations and turning them into a structured, prioritised format that can then be applied to your marketing strategy, is one way to ensure that you’re delivering a product or service […]

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Customer Experience

Four Different Ways To Segment Customer Data

14 Mar , 2018  

There are so many ways to skin a cat and even more ways to segment customer data, and no one way is right or wrong. How you break the data down will give you a wide range of different insights and angles, each suited to different needs. Let’s take a look at four different ways […]

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Customer Experience

Four Ways To Optimise Customer Journey Maps For Your Business CX

7 Mar , 2018  

As technology evolves, so too do the ways in which customers can receive information, products and services. They are always learning in the same way that their needs are always changing. An educated customer expects a certain level of quality with every brand interaction they encounter, which is why customer journey mapping is essential to […]

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User Experience

Creating Better Mobile User Experience: Progressive Web Apps

19 Feb , 2018  

user experience

Many mobile device users have reached a level of fatigue regarding mobile apps. If you look at Google Play or Apple’s App Store, there are over 2 million apps listed on each. Couple this with the fact that many adults simply don’t have the time or need for dedicated standalone apps (or, for many users, […]

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User Experience

Five Reasons User Testing is Crucial For Product Success

12 Feb , 2018  

Product Success

User testing has become a crucial focus of many companies in the digital era. Why? Because user testing is done right has many mutual benefits for business and customer alike. Here are five of the core reasons why you should carry out rigorous user testing for new as well as existing products and user flows: […]

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Customer Experience

Superb Customer Experience: How to Level Up your CX

7 Feb , 2018  

Customer-listening has become a crucial component of feedback cycles that help companies improve their products and services. However, many companies struggle to glean more than a basic index of customer satisfaction. This often means businesses spend more time placating unhappy customers than preventing churn-increasing experiences from the start. How do you transform customer experience (CX) […]

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Customer Experience

Customer Data Segments: Five Ways To Segment Customers

1 Feb , 2018  

Segmenting customer data is widely practiced as a useful way to harvest insights specific to market segments. These enable you to target your advertising better and deliver more personalised customer experience. Here are five key ways to segment your customer data: 1.Through ‘Blank Slate’ Customer Surveys When you know little or even nothing about your […]

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