User Experience

How Will AI Benefit UX and Personalisation?

21 Aug , 2017  

AI Vs UX

Personalisation is a key component of user experience that most businesses actively use. Being able to deliver personalised experiences that cater to your users’ preferences and immediate needs is key to customer satisfaction. Yet personalised, human messaging isn’t always scalable, especially for small businesses. This is where AI is making personalisation easier. How will personalisation […]

,

Market Research, User Experience

Five Benefits of VR for Market Research

16 Aug , 2017  

VRMarket Research

Recent times have seen countless businesses embracing the exciting potential of virtual and augmented reality (VR and AR). Many businesses and app designers are making VR part of their product, but it also holds great potential as a market research tool, enabling simulations that give businesses fast insights into actual customer behaviour. Here are five […]

, ,

Market Research

What Are Consumer Insights And How Are They Changing?

15 Aug , 2017  

Market Research

Consumer insights are discoveries about consumer behaviour or intent that you have not previously discovered. Market research has traditionally been used to uncover insights because they give businesses clearer understandings of complex situations and solutions. Often, insights revolutionise, allowing new thoughts on old topics by giving teams deeper understanding of complex consumer – i.e. human […]

,

Customer Experience

Six Tips for Creating Better CX

10 Aug , 2017  

Whether your business is large or small, new or established, exceptional customer experience (CX) is key for growth. Small businesses must often condense customer interactions to single touch points since they have smaller teams. This makes building relationships through great CX – and not just nurturing leads with a sales focus – crucial. Here are […]

,

Customer Experience, User Experience

3 Ways Chatbots Are Changing Customer Experience

17 Jul , 2017  

Chatbots

In recent years, as artificial intelligence (AI) tech has developed and improved, more companies have been implementing chatbots (virtual customer support agents) to enhance customer relationship management and overall customer experience. Here are three ways chatbots are changing customer experience: 1. Chatbots Make It Easier For Customers To Get Responses To Common Queries One of […]

, ,

Customer Experience

Six Business Trends Driving Customer Experience Innovation

13 Jul , 2017  

Customer Experience

An ‘us too’ approach to customer experience isn’t the way for a business to expand and grab hold of its target market’s attention. Instead, using business trends to innovate and deliver exceptional customer experience is the key to success. Here are six business trends driving customer experience innovation: 1. Retail Gets Service-Oriented Because customers can […]

,

Customer Experience

How To Measure Customer Experience To Improve It

11 Jul , 2017  

Customer Experience

Customer experience (CX for short) is a key contributor to your bottom line. Disgruntled customers quickly seek greener pastures. It’s crucial not only to monitor and act on the right metrics for customer experience improvements but to invest in ongoing optimisation. Here are five ways to make customer experience measurement and iteration more effective: 1.Get […]

,

Market Research, User Experience

How to Use Qualitative Research to Improve User Experience

6 Jul , 2017  

Qualitative Research

Using user research to improve user experience requires ensuring your research reflects users’ opinions and behaviours rather than your own research bias. Some think quantitative research is thus better than qualitative research, because it relies on numbers. But the two research methods use different approaches for different outcomes. Here are three ways to use qualitative […]

, ,

Market Research

A Snapshot Into The Role Of Customer Personas

4 Jul , 2017  

Customer Personas

Why Are Customer Personas Relevant?  With a competitive landscape so fierce, knowing who your customer is and how best to deliver quality service to them has become more important than ever. It is one thing to know customer’s ages, income brackets, gender and ethnicities but another thing completely to know them in “real life” – […]

Market Research

How Tech-Based Trends In Market Research Are Changing

3 Jul , 2017  

Market Research

The technological revolution has resulted in increasingly blurred lines between a customer’s online and in-store experience. This process has also given market researchers deeper insights into not just what and why consumers buy what they do, but also how they shop. Here are five pointers for capitalising on technology trends in market research:   Leverage […]

,

Market Research

Is The Focus Group Dead? Four Groups That Show Its Power

3 Jul , 2017  

Focus Group

In recent years, some digital pundits have claimed the death of the focus group. Publications as influential as the Wall Street Journal have claimed that new approaches to customer listening have made focus groups redundant. Although we tend to look forwards to new innovations, it’s worth remembering significant ways focus groups have changed the world. […]

Market Research

Customer Insights: 5 Ways Millennials And Generation ‘Z’ Differ

28 Jun , 2017  

customer experience

Understanding differences between target demographics is crucial for segmenting how you deliver a personalised, effective customer experience. Generational differences affect people’s lifestyle choices and values. If a business has a customer base consisting largely of ‘generation Z’ individuals (people born after 1995), for example, this should inform UX design and customer experience strategy. Younger customers […]

,